Running a Facebook contest or sweepstakes is a great way to boost engagement on social channels and grow your audience. There are many variables to consider when you decide to run contests and sweepstakes. One of the biggest opportunities for making your promotion standout is with your design. Great design can increase the number of…
With the increasing popularity of mobile marketing, making your contest or sweepstakes mobile optimized is becoming less of a luxury and more of a necessity. Most people have at least one type of mobile device that they carry with them on a regular basis. As more brands adopt mobile websites and applications, people have increasingly…
When running a Facebook contest or sweepstakes, one important consideration for brands and agencies to keep in mind is whether or not to have a Like-Gate. Like-Gating, also referred to as Fan-Gating or Like-Wall, is a low barrier to entry requiring that a user first “Like” a brand’s Facebook page before they can access certain…
Firestone Tires and their agency Razorfish worked with Votigo to create a fun way to engage Firestone Tires fans with a summer promotion. Votigo created a Facebook sweepstakes app that allowed users to submit photos for a chance to win eight weeks of great prizes. To spice things up a bit, Firestone Tires decided to…
