Category Archives: Features

Why Mobile Marketing Matters

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With the increasing popularity of mobile marketing, making your contest or sweepstakes mobile optimized is becoming less of a luxury and more of a necessity. Most people have at least one type of mobile device that they carry with them on a regular basis. As more brands adopt mobile websites and applications, people have increasingly higher expectations of the mobile experience that brands provide them.  In order to make the most of your promotion, make sure you make it easy for your audience to engage with your contest or sweepstakes on their mobile device.  By doing so you will increase entries and satisfaction among your fans.

There is a large number of people and businesses that run promotions on Facebook, as it is one of the most popular social media channels. There are 78 million Americans eighteen and older who access their Facebook accounts via their mobile devices so making sure your Facebook contest or sweepstakes is mobile optimized is critical. This enables your promotion to be on the go with your customers.  Your fans will be able to access your promotion at their own convenience and participate whether they are at home, commuting on a train, or waiting in line at the grocery store.

In order to effectively run a promotion on a mobile device it is important to build a campaign that is user friendly and intuitive.  The promotion should be easy to navigate on a mobile device and make uploading entries and participating in the promotion seamless. You can do this with a mobile optimized version of a contest microsite or with a custom mobile design. Make sure that your promotion will work and be easily visible on all kinds of mobile devices including phones and tablets. Make the design and graphics simple to avoid any user-experience issues that could cause you to lose potential fans and customers.

By creating a mobile optimized promotion, you’ll allow your fans to engage with the promotion at their convenience wherever they please.  It is a great way to cater to mobile users and to create a fun way to interact with your fans.  If you are interested in creating a mobile promotion visit our website at www.votigo.com to get the details or contact us today.

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Like-Gating: Tips for a Great Design

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When running a Facebook contest or sweepstakes, one important consideration for brands and agencies to keep in mind is whether or not to have a Like-Gate. Like-Gating, also referred to as Fan-Gating or Like-Wall, is a low barrier to entry requiring that a user first “Like” a brand’s Facebook page before they can access certain content on that page. This is a feature that will simultaneously increase your fan base and get your social marketing messages onto fans’ newsfeeds!  There are several types and styles of like-gates that brands can use. It is an optional feature that may seem like a no-brainer for most brands, but it simply depends on what the brand’s overall goals are.

Once you’ve decided like-gating is for you, you need to start thinking about the design of the like-gate. Something to keep in mind is while simple in concept and beneficial to fan growth; a poor like-gate graphic can seriously confuse and hinder fans from entering your promotion. Not to worry! Votigo is here to provide tips and best practices for customers who value like-gating and would like more information on the process and role that it plays.

 

 

 

A quality Like-Gate graphic image should contain the following:

  • A dynamic/unique/inspiring custom image that captures your brands personality and the theme of the campaign.
  • A call-to-action! This is a very important because you want to clearly define what the user has to do in order to enter the promotion. If you simply have a beautiful graphic image with no instruction such as, “Like us to enter this promotion!” then the entrant will be confused and possibly not enter all together. So, make sure to include instructional text on your custom image.
  • Take advantage of the Timeline Optimization and design your Like-Gate custom image to be the full 810px. Votigo’s platform allows for the max file size of 5MB and supported formats include: jpg, jpeg, gif. The platform allows you to preview the image before it is  published.                                                                                                                                                                                                                                                It is important to keep in mind that although Facebook Timeline did away with default landing tabs, the fundamentals have not changed at all. Brands can still promote their campaigns by directing their audience directly to their unique app url. Votigo further simplified this process for you with our recent platform release.You now have the ability to schedule posts and tweets about the campaign from your Votigo dashboard to social network channels and direct people straight to that unique app URL. When you have a like-gate attached to the campaign, then you are driving users to like your page. This is a win-win! So, if you are a brand or business who is focused on engaging fans on Facebook—why not try a promotion? You can add a Like-Gate to your unique app and simultaneously build your fan base. Visit our website at www.votigo.com for more details or create an account and start engaging your fans today!
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Firestone Tires: Destination America Sweepstakes

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Firestone Tires and their agency Razorfish worked with Votigo to create a fun way to engage Firestone Tires fans with a summer promotion.  Votigo created a Facebook sweepstakes app that allowed users to submit photos for a chance to win eight weeks of great prizes.  To spice things up a bit, Firestone Tires decided to make each of the eight weeks a different summer challenge.  The weekly Facebook contests varied from submitting a photo of a vacation spot one week to a photo of a backyard BBQ another week. Potential prizes included a trip for two to the World Series, a trip for two to a U.S. National Park, and a set of sponsor-specified destination tires.

Firestone Tires did a great job choosing prizes that fit in with the theme of their Facebook contest, as well as representing their brand by giving away tires to a lucky winner.   The promotion was designed to create a fun way for people to become involved with Firestone Tires and to continue to stay involved for all eight weeks of the promotion.  They did this by formatting the promotion to encourage people to upload photos and enter to win for all eight weekly challenges.  Customers received one entry for simply submitting their email address, five entries for uploading a photograph that fits the weekly challenge, and ten additional entries for uploading photographs for all eight challenges.

Running this type of focused promotion that gives people the incentive to stay involved with the brand throughout the duration of the promotion is a great way to increase customer awareness and loyalty.

If you are looking for a simple and fun way to keep your customers engaged contact Votigo to learn more about sweepstakes.

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