Which Social Media Platform is Right for Your Business?

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Originally appeared on Mediabistro’s AllTwitter.  Infographic courtesy of QuickSprout.com

Looking to use social media to power your business? Smart play. Collectively, platforms such as Facebook, Twitter, Instagram, YouTube and Pinterest have billions of users. But which social network is best for you, and your brand?

Just because a channel is popular doesn’t necessarily make it the right choice for your products and services. Each of the major social networks have different strengths and appeal to different kinds of users – accordingly, some will be a better fit for your industry than others.

Twitter, for example, can work very well for business to business (B2B) companies, whereas Facebook lends itself to brands that are visually-oriented (i.e., have a lot of great image content to share).

YouTube, of course, is great fit for organizations that are create a lot of high-quality video, while Pinterest is extremely valuable for fashion and other retail brands with strong product shots.

And of course, Promotions like Contests and Sweepstakes are great across all of these social channels.

Check the visual below for more information, stats and tips, which comes courtesy of Quick Sprout.

What is the Best Social Media Platform for YOUR Business?

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Jim

About Jim

Jim is an award-winning Internet marketing executive with over 15 years of experience creating and marketing world-class websites, applications, and promotions. Since co-founding Votigo in mid 2006, Jim has helped several leading brands, including Ford, Starwood Hotels & Resorts, Sears, MTV, and Intel, as well as top-tier advertising agencies including Ogilvy, Crispin Porter + Bogusky, DraftFCB, and Arnold Worldwide develop and implement successful social media marketing solutions. He is responsible for strategic vision, sales and account management, marketing, and business development. Before founding Votigo, Jim spent nearly 7 years at United Online, Inc. where he was a key member of the executive staff helping take it from 1 million users to over 20 million. Jim has spoken on social media panels at CES, Likeable Summit, and DemoGala - Colorado Technology Association. He has also given guest lectures on social media marketing at UNC Chapel Hill, and CU Boulder. Jim holds his Bachelor of Arts degree from the University of Colorado, Boulder.