Back-to-school is big business. Each year, millions of consumers shop for everything from school supplies and clothing to electronics, snacks, and personal care products. Dorm room reveals are going viral and social media fills with school supply hauls and first-day outfits. While retailers naturally see increased traffic during the season, the opportunity extends far beyond…
What’s your loyalty program doing between purchases? Loyalty is built through a series of interactions over time. Every reward earned, offer redeemed, promotion entered, or experience shared creates another opportunity for a customer to engage with a brand. That’s why customer loyalty programs have become an important part of modern marketing strategies. By combining rewards,…
Summer creates a different participation environment. Experiences become more social, more visual, and more immediate. Audiences are already documenting trips, events, meals, purchases, routines, and experiences across mobile and social platforms throughout the season. The strongest summer campaigns are not asking audiences to create entirely new behaviors. They are aligning promotional mechanics with behaviors already…
Summer engagement behaves differently. People spend more time moving between experiences – traveling, attending events, scrolling socially, and interacting in shorter bursts throughout the day. That creates more opportunities for promotions to become part of what people are already doing. The strongest summer campaigns are designed to stay connected to those moments through repeat interaction,…
