Snapshot: Chipotle set out to elevate its annual Halloween tradition by making it more social, interactive, and shareable. With the “Boorito Halloween Costume Contest,” fans were invited to visit their local Chipotle in costume, snap a photo, and showcase their creativity online through a UGC-driven contest. By blending an in-store ritual with a fully digital…
Text-to-win campaigns and SMS-based promotions have long been a powerful tool for consumer engagement. But as mobile marketing evolves, so do the compliance requirements bringing a major shift in regulations. The Cellular Telecommunications and Internet Association (CTIA) is rolling out stricter regulations that affect how brands use short codes and 10-digit long codes (10DLCs) to…
Don’t Ghost Your Customers This Halloween If You Think Halloween Marketing Isn’t for You – Think Again Halloween is one of the most engaging, high-traffic holidays of the year, with consumers actively searching for themed content, interactive experiences, and seasonal promotions. While retail, food, and entertainment brands may have a natural fit with Halloween marketing,…
