Campaign of the Week! Frigo Cheeseheads – “Build a Bright Future” Contest

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Frigo Cheeseheads – “Build a Bright Future” Contest

Frigo Cheeseheads - "Build a Bright Future" Contest

Frigo Cheeseheads – “Build a Bright Future” Contest

This is a really great concept that allows anyone to nominate a teacher by uploading a video or an essay explaining why their teacher should win.  Then there is a Votigo period to engage the community and finally the judges will announce the 60 winners!  Here is another post on Why UGC (user-generated content) Contests Work for Marketing.

http://cheeseheadsbrightfuture.com/

How it works

How it works

The UGC Gallery displays the video and essay thumbnails which allow users to expand to full size, vote, and share across social media.

UGC Gallery

Videos and essays

Enlarged view.

UGC full size view

UGC full size view

Please enjoy checking it out and let us know if you have any thoughts or questions about the campaign.  Feel free to contact us to learn more about Votigo and how you can create one of these types of campaigns for you or your clients.

 

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Jim

About Jim

Jim is an award-winning Internet marketing executive with over 15 years of experience creating and marketing world-class websites, applications, and promotions. Since co-founding Votigo in mid 2006, Jim has helped several leading brands, including Ford, Starwood Hotels & Resorts, Sears, MTV, and Intel, as well as top-tier advertising agencies including Ogilvy, Crispin Porter + Bogusky, DraftFCB, and Arnold Worldwide develop and implement successful social media marketing solutions. He is responsible for strategic vision, sales and account management, marketing, and business development. Before founding Votigo, Jim spent nearly 7 years at United Online, Inc. where he was a key member of the executive staff helping take it from 1 million users to over 20 million. Jim has spoken on social media panels at CES, Likeable Summit, and DemoGala - Colorado Technology Association. He has also given guest lectures on social media marketing at UNC Chapel Hill, and CU Boulder. Jim holds his Bachelor of Arts degree from the University of Colorado, Boulder.