March Madness is right around the corner! But don’t worry – there’s still plenty of time to launch an engaging social promotion to celebrate! And more importantly, a brand doesn’t have to be directly associated with basketball (or sports in general) in order to be able to capitalize on the buzz surrounding the tournament.
Chances are your audience participates in the tournament in one way or another already (either by simply watching the games or completing a bracket as well, for example), so why not engage them by tapping into a behavior they’re already doing, for a chance to win something that IS relevant for your brand?
In order to help inspire you as you think about ways that YOU can run a March Madness promotion, here are a few ideas to get you started.
One idea is to engage fans with a photo contest that invites them to dress up or decorate their space in honor of their favorite basketball team. Or, you could invite fans to upload photos of their completed brackets for a chance to win a cool and incentivizing prize from your brand. Alternatively, you could run a voting competition where fans can vote for their favorite team, mascot, play etc.. Essentially, the idea is to take advantage of all the excitement that surrounds this awesome tournament and use it as a way to engage your audience and bring them into the March Madness conversation!
Ready to learn more about how we can bring a March Madness promotion to life for you? Click here to chat with one of our Account Representatives.