We all know that a healthy marketing mix must include a strong visual content component to round out and complement the rest of your brand’s strategic efforts. But what we at Votigo are particularly interested in are the ways that the power of visual content can be leveraged in the context of Online and Social Promotions. So today, we’re exploring 3 key ways in which the rules that apply to visual marketing can be used to further the success of your social marketing campaigns.

1. 40% OF PEOPLE WILL RESPOND BETTER TO VISUAL INFORMATION THAN PLAIN TEXT

This means that there’s a huge opportunity to capitalize on the power of visual recall and use it to your advantage within a photo or video oriented promotion. Consider a call-to-action that invites your audience to share a photo, either directly or via #hashtag, that shows what your brand means to them. Research suggests that the visual conversation created by this kind of user experience will go a long way in creating the perfect setting for brand awareness and engagement. 

2. VISUAL CONTENT IS 40 TIMES MORE LIKELY TO BE SHARED ACROSS SOCIAL MEDIA

More likely than any other kind of content. This is great news for your UGC (user-generated-content) campaigns. Pair this tendency to share with our built-in campaign functionality which promotes and even incentivizes social sharing, and you have the perfect formula for campaign success. We see this come to life in the context of a campaign in which people are encouraged to share their photo or video entry in order to solicit votes, to further increase their chances of winning. This visual content ‘share’ spreads across a user’s entire social network, only serving to further drive campaign and brand awareness. All good things for you!

3. USER-GENERATED CONTENT WILL WORK THE HARDEST FOR YOUR BRAND WHEN IT COMES TO AUTHENTICITY

While the things we say about ourselves as a brand can certainly have a lot of impact on an audience’s likelihood to favor us, nothing works quite as well as user generated content in creating a sense of genuine authenticity. And as human beings, we are more inclined to trust the opinions of others over messaging from a brand that risks feeling ‘sales-y’ and insincere. This is why UGC promotions like contests, sweepstakes and evergreen galleries are so valuable for brand awareness and engagement. They allow people to participate in a brand’s conversation, showcasing their relationship to the brand and its importance to them. 

It’s clear to see that there are a number of ways to harness the power of visual content and use it to your advantage in the context of a social marketing campaign. Create a visual conversation across Facebook, Instagram, Pinterest and more and watch how it increases your brand awareness and engagement.

Want to learn more about how Votigo’s solutions can go to work for your brand? Click here to chat with one of our Account Representatives.