You might remember that a few weeks ago, we shared some tips and tricks for your brand to stand out in the crowd during the busy Holiday season. One of the easiest and most reliable ways to engage your audience during this timeframe is to run an online promotion like a contest or sweepstakes.
And while it might seem like Christmas is right around the corner, it’s not too late to launch a promotion that really engages your audience and gives your brand some great exposure! To help inspire you, here are two current examples from Biscoff and Melissa & Doug, who are both running Holiday campaigns to drive engagement leading up to Christmas.
25 Days of Biscoff Scratch and Win Sweepstakes
Advent calendars are a great way to create a ton of buzz and excitement in the weeks leading up to Christmas Day. For their Holiday promotion, Biscoff has taken a fun twist on the traditional advent calendar and introduced a digital Scratch-And-Instant Win sweepstakes for their audience to engage with. Participants are invited to return to the promo each day for a chance to win a prize, which is great for repeat engagement on behalf of the brand! Built by Votigo’s talented full-service development team, this sweepstakes features custom Scratch-And-Win Instant Win logic, daily content & creative updates and mobile responsive design.
Melissa & Doug’s Gifts of Wonder Giveaway
Children’s toy company Melissa & Doug is celebrating the Holiday season by running a Giveaway Sweepstakes in which a prize is awarded every day for 20 days. This strategy is a great way to keep their audience engaged throughout the length of the campaign. And because the barrier to entry is so low (all people have to do in order to enter is complete a simple registration form), it’s a great opportunity for Melissa & Doug to grow their marketing list! This campaign was built using Votigo’s Self-Serve Platform and features mobile responsive design and email newsletter opt-in.
Even though the Holidays are right around the corner, we promise it’s not too late to add a Holiday contest or sweepstakes to your Marketing plan! Votigo has all the tools you need to plan, create, launch and manage a successful promotion in no time. If you’re ready to get started, click here to schedule a live demo with an Account Representative.
