When you’re planning your next campaign, there are always a handful of different promotion types to choose from depending on what your campaign objectives are. Simple enter-to-win sweepstakes or UGC photo contests are always popular choices. However, if you’re looking to add a little variety to your promotional landscape and keep things interesting for your fans, try throwing a #Hashtag campaign into the mix and engage some additional platform audiences.
Hashtag campaigns let your followers enter a promotion through their Instagram and Twitter accounts as well as directly from a Facebook page or Website. This way, people can participate from the platform they are most comfortable with, which is a great way to ensure high levels of campaign engagement for your brand. Here are some great examples!
This campaign was specifically designed to give the Nature’s Bounty audience a way to share what the brand means to them. Entrants are invited to submit a photo with a caption that represents their commitment to a healthy future. Participants can enter via Direct Upload on Desktop, Smartphone or Tablet or with the campaign hashtag #DearFutureMe on Twitter or Instagram. Allowing users to choose their preferred entry method is great for engagement rates and since the promotion is also embedded into Nature’s Bounty’s main site, there is a seamless user experience that also benefits the brand’s SEO. This campaign was built by Votigo’s talented full-service development team and features fully responsive design, a custom header image carousel, photo moderation and viral ‘share’ functionality.
Engagement campaigns are a great way to invite your audience into your brand conversation in a way that allows fans to really feel like they are part of something. In Nutrisystem’s case, they are using a uniquely branded hashtag, #NutrisystemSnaps, to allow people to share the impact that the brand has had on their life and weight loss efforts. The hashtag allows people to participate from whatever platform they prefer, and the centralized gallery experience creates a great forum for storytelling on behalf of the brand. This campaign was built using Votigo’s self-serve-platform and features mobile responsive design, content moderation and social sharing.
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