Enter-to-Win Sweepstakes and UGC Contests are both great ways to grow your marketing lists and engage your audience. In the case of a sweepstakes, the barrier to entry is low, which means the likelihood of getting of lot of entries is high. And in the case of a UGC Contest, you have a great opportunity to curate meaningful and relevant content from your audience in a way that allows them to be part of the brand conversation.
To celebrate Veteran’s Day this year, HISTORY is inviting people to submit a photo & story about a veteran in their life, for a chance to be featured during the network’s special marathon event later this month. Participants can enter via Instagram or Twitter using the hashtag #HonorAVet or they can submit a photo directly online. This way, people can choose the platform that they are most comfortable with in order to participate, which is great for campaign engagement. Built by Votigo’s Self-Serve-Platform, this campaign features mobile responsive design, content moderation and social sharing.
Children’s toy company Melissa & Doug is currently running a Giveaway Sweepstakes in which a prize is awarded every day for 25 days. This strategy is a great way to keep people engaged throughout the length of the campaign. And because the barrier to enter is so low (all people have to do in order to enter is complete a simple registration form), it’s a great opportunity for Melissa & Doug to grow their marketing lists! Also built using Votigo’s Self-Serve-Platform, this campaign features mobile responsive design and email newsletter opt-in.
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