When brainstorming for their next big promotion, our clients often ask if we suggest running a photo, video or essay contest. While each entry method has it’s own unique benefits, our Multi-Format UGC Contests empower the user to decide.
First, let’s take a look at some pros and cons for each entry type –
- Pro: Nearly everyone has a camera phone in their pocket and are ready to take a photo at any moment
- Con: Given the ease at which someone can snap a quick photo, the quality of submissions may not be as high as video entries
- Pro: Video entries are often the most dynamic and engaging entries
- Con: Some users may lack time, the know-how or tools to create a video. This could potentially reduce the number of submissions. The good news is that with the proliferation of smartphones with video cameras the barrier is lower than ever.
Essay / Text Entries
As you can see, all three forms of user-generated content entry can play a crucial role in meeting the objectives of your next promotion. With Votigo’s Multi-Format UGC Contests, you can ensure that your users can choose how they would like to participate and ultimately maximize the engagement of your audience.