Halloween: A Time for UGC Photo Contests (and Candy)!

I know it seems so far away, but NOW is the time to start planning your upcoming Halloween Promotion.

Few holidays have such a strong visual component as Halloween, making it the perfect opportunity for brands to engage their fans with a UGC Photo Contest or Video Contest. Leverage #hashtag submissions via Instagram and Twitter as well as allowing contestants to upload photos or videos from their computer, smartphones, and Facebook.  Consider if your brand would benefit from a fun holiday promotion (Halloween Costume contest). Do your customers participate in Halloween? Do your fans like to dress-up?  If you answered yes to either of these questions your company can benefit from UGC Photo & Video Contests!

hanesGet creative and consider how your business is relevant to the ghoulish season. Maybe you have a seasonal product that you’d like to promote for Halloween, or maybe a simple online costume contest would get your customers engaged. A UGC Contest can even provide you with visuals to use in future marketing efforts…so if you’d like to have some fun photos for a Halloween campaign next year, get those fan photos from a contest this year.

Chipotle Mexican Grill2Need help getting started? Check out our Resource Center.

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About Jim

Jim is an award-winning Internet marketing executive with over 15 years of experience creating and marketing world-class websites, applications, and promotions. Since co-founding Votigo in mid 2006, Jim has helped several leading brands, including Ford, Starwood Hotels & Resorts, Sears, MTV, and Intel, as well as top-tier advertising agencies including Ogilvy, Crispin Porter + Bogusky, DraftFCB, and Arnold Worldwide develop and implement successful social media marketing solutions. He is responsible for strategic vision, sales and account management, marketing, and business development. Before founding Votigo, Jim spent nearly 7 years at United Online, Inc. where he was a key member of the executive staff helping take it from 1 million users to over 20 million. Jim has spoken on social media panels at CES, Likeable Summit, and DemoGala - Colorado Technology Association. He has also given guest lectures on social media marketing at UNC Chapel Hill, and CU Boulder. Jim holds his Bachelor of Arts degree from the University of Colorado, Boulder.

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