New Live Campaigns – Blue Buffalo, Walmart, AARP, Ovation TV, Florida OJ, and FujiFilm (photo contest, video contest, facebook contest, facebook sweepstakes)

Blue Buffalo Shelter Stars – UGC Photo Contest Microsite

This is the place to show off your buddy and share your pet adoption success story photo contest. With so many homeless pets across the country, it’s pet parents like you who are making all the difference in the lives of the animals that deserve a second chance. Open your heart, open your home, and share the love at BLUE Shelter Stars.

Walmart Associate Talent Search – Video Contest Microsite

We’re looking for all kinds of talent in this video contest: dancers, musicians, comedians, magicians and more-any performance-based talent that showcases the amazing talent and unique abilities of Walmart associates. So be thinking about how you will highlight your talent in a fun video that isn’t longer than two minutes. Feel free to perform your talent to a cover song.

AARP Superstart Contest 2015 – Video Contest Microsite

AARP wants to help you achieve your dreams! We’re looking for the next American singing sensation – and no kids allowed to enter this video contest! Contestants must be age 50 or over at the time of contest conclusion on May 15, 2015 and possess a voice that will make crowds jump to their feet with excitement.

Ovation TV American Canvas Travel Sweepstakes – Facebook Sweepstakes

For its all-new series American Canvas Ovation TV is asking you to enter the Facebook Sweepstakes for your chance to win the ultimate art adventure in San Francisco, Austin or Miami!

Enter this facebook sweepstakes for your chance to enjoy flavorful 100% Florida Orange Juice while you discover our state’s sun, fun and family attractions. This exciting Spring Break family getaway includes a stay in an Orlando hotel, roundtrip transportation for four and a $1,000 gift card to make the most of what the area has to offer.

Enter this photo contest and show us your most impressive landscape photo for a chance to win an Adventure Canada Mighty Saint Lawrence voyage for 2 (www.adventurecanada.com/trip/mighty-saint-lawrence/) and a Fujifilm X-T1 camera kit with XF18-135mmF3.5-5.6 R LM OIS WR lens. X Photographers Dan Bailey and Patrice Halley will be on board as well! Contest runs from February 13 to March 31, 2015. North American entries only (excluding Quebec and Hawaii, see rules for details. Trip must be taken on dates specified).

Share

Video Contests

A great way to engage your customers and fans is to run a user-generated video contest.  An online video contest will encourage your fans to create videos about your brand and products, giving your brand tons of great new video content that can virally spread brand awareness and increase your Facebook audience.  By inviting fans to create video content about your brand you will strengthen the consumer’s connection to your brand and inspire their creativity.  The consumer will feel involved in the process of generating content and will see his/her own work being displayed.  Branded video contests create a positive association with your brand that can be helpful when launching new products and generating awareness.

It is important to motivate users to share with friends and inspire interactive viewing, commenting, and sharing.  A great way to do this is to create a video gallery where fans can view, share, and vote on their favorite videos.

It is also important to consider that creating a video is time consuming and requires a good amount of effort from your fans.  With this in mind it is a good idea to allow an appropriate amount of time for fans to upload entries.  There is often a last minute flood of entries because fans will take their time to come up with an idea and then execute the video.  In order to ensure that these last minute entries are a part of the viewing, sharing, and voting process, you can allow a separate voting period after the contest has stopped receiving entries.

Video contests have the ability to be offered cross-channel on Facebook, a microsite, your own website, and on Youtube. They have become a great way to establish a relationship with your fans while collecting content and information about your fans and consumers.  For more information about video contests contact us today!

 

 

Share

VTech Toys Facebook Video Contest

VTech Toys recently launched a Facebook video contest. They wanted to engage their audience and get children to interact with the brand in a fun and meaningful way while promoting the Switch & Go Dinos products. Votigo created a custom Facebook app that requires users to “like” the page before entering and allows fans to easily upload and browse through entries.

The Show and Tell with Switch and Go Dinos video contest asks fans to create a dinosaur and upload a video of their creation.  The child can choose 1 of 3 ways to show off their art project:

Draw: They can use markers, crayons, pencils and pens to sketch their creation on paper

Build: They can use foil, paper, cardboard, or any non-branded household items to build their Dino

Customize: They can update their own VTech Switch & Go Dino with accessories and fun props to give them a new image!

Fans can enter through the end of September, with voting taking place between October 8th and 19th.

For more inspiration and promotion ideas, follow @votigo on Twitter and follow the #bestofvotigo hashtag.

Share