8 Steps for Running a Successful Facebook Contest or Sweepstakes

A Facebook Contest or Sweepstakes is a great way to generate more ‘likes’ for your brand, engage your audience and spread brand awareness. And the good news is, it doesn’t have to be complicated! Follow these 8 Steps for Running a Successful Facebook Contest or Sweepstakes and watch the entries roll in!Screenshot 2017-04-04 13.22.59

Step 1: Determine Your Objectives

Having a clear idea of what you want to accomplish with your promotion will help determine if a contest or a sweepstakes is right for your brand. For example, if a high number of entries is your goal, an enter-to-win sweepstakes is probably going to receive the most entries, since they have the lowest barrier to entry on the social promotions spectrum.

Step 2: Outline The Promotion Details

This includes defining the timing of your campaign, how winners will be determined, what your prize is, and a variety of other considerations. For example: What information do you want to collect during registration? How do you want to use that information down the line for future marketing purposes?

Step 3: Follow The Rules

When running a Facebook promotion, it’s important to follow their guidelines. The team here at Votigo makes it a point to stay completely on top of all of Facebook’s rules and regulations, and we’ll always make sure that the campaigns that you run with us comply with them. In addition to Facebook’s promotional guidelines, you’ll also want to make sure that you create your own contest or sweepstakes rules and make sure that you are compliance with any relevant state or federal regulations. This is also something that Votigo can help with so just let us know if you need that!

Step 4: Design Graphics

Depending on your specific promotion and what time of features you are using, this can vary from a simple header graphic to more advanced design and customization. Either way, a few general rules will always apply: Make sure the imagery is eye-catching and inviting to the user and make sure it conveys the important details for the campaign like how to enter, what you can win, etc…

Step 5: Launch!

Once your promotion has been designed and set up, it’s time to launch! Make sure you test the user flow to make sure it’s exactly how you want it, and that it’s clear for users to understand. Once all of these pieces are in place, it’s time to publish your promotion to your Facebook page and start getting more engagement with your fans!

Step 6: Promote Your Promotion

You’ll want to actively promote your promotion in order to get entries and votes. Rely on all the channels you typically use to communicate with your audience (like social media, email newsletter etc…) in order to let them know about the campaign.

Step 7: Moderate and Manage

After your promotion has launched, you need to continue to manage it. This will depend on the format of your campaign but for example, if you’ve asked people to submit photos in order to enter, part of your campaign management will involve pre-screening these photos to make sure they’re appropriate. You’ll also want to keep an eye on entries to make sure that they are coming in steadily, and adjust your promotion efforts accordingly if needed.

Step 8: Use the Results

Running a Facebook contest or sweepstakes is a great way to get leads and quality user-generated content, so make sure you use your results! Nurture new leads with an email campaign or another promotion. Get creative with how you use any photos or videos that were collected during the campaign. Use the information you collect during registration to learn more about your audience and tailor future marketing activations based on this knowledge.


Ready to put these tips into practice with your next Facebook promotion? Click here to speak with an Account Representative today!

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Using Keywords to Define User Intent Online

Keywords are the basic foundation of any SEO strategy, and they are typically used as topical concepts to cover throughout your content. All too often, they’re simply used as guideposts that can help you outline your content’s topics of discussion.

To use keywords in such a way, is to waste their true potential. Instead, content creators and SEO professionals should be looking at the intent behind the keyword. What was the searcher’s purpose when they entered that phrase or topic into Google? Join us as we discuss finding intent and applying it to your strategies.

Understanding User Intent

Every single person that uses a search engine has some kind of intent behind their inquiry. They don’t just type in something because they feel like it. They have a reason behind their search. Google seeks to understand this intent and provide results in the SERPs that meet the needs of that search.

MOZ founder Rand Fishkin once described the main categories of search intent as such:

  • Navigational – The searcher is looking for a specific website, but they don’t know the URL, or they’d rather do it this way.
  • Informational – These are searches that result when people are looking for information or answers about a specific topic. A search like top 10 hosts, for example, would be informational in nature.
  • Transactional – This is when someone is ready to purchase a product, find a local company, sign up for a subscription, etc. They have a specific product or type of product in mind, and they’re ready to buy.

Knowing this, you can use your analytics, your keyword research, and various queries around your brand or industry to better understand which type of intent your keywords have behind them.

Applying User Intent to your Keyword Strategy

Doing your own research into specific keywords or intent begins with understanding the meaning behind the concepts your customers are searching for. You should also target long-tail keyword variations, which reveal intent far more than a single word or concept.

For example, if I were to search for “roaches,” then most of the searches will incorporate something about extermination. From this, you could infer than people searching for “roaches” are most likely looking for a solution on how to get rid of them.

It’s also worth noting that searchers tend to go through these categories, one-by-one, when they are on the journey towards making a purchase. Knowing their intent can also give you an idea of where they stand in your sales funnel.

You can use this as an opportunity to modify your calls to action (CTAs),, and cater your pitch to the intent of the users on that page. This also extends to the language you use on your pages. Remember, you’ll get further by honing in on intent than you will by trying to just broadly target keywords.

Understanding your user’s search intent will give you power over your content in a way that simple metrics like search volume never could for your keywords. It will also apply to other aspects of your business, like social media. Remember to look for detailed and long phrases (long-tail keywords) as these will offer more insight into where the customer stands in their buyer journey.

Final Thoughts

User intent is the true power of keywords in today’s SEO world. You should look beyond things like search volume and instead seek to understand the meaning behind what your users are searching. This will give you the knowledge you need to create targeted content that fits their needs.

This article was originally written by Amy Winer for the Heyo Blog

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9 Tips for Promoting Your Contest or Sweepstakes

Building an awesome promotion is half the strategy when it comes to launching a successful campaign. The other half depends on how well the contest or sweepstakes is promoted because the only way people will engage with your campaign is if they KNOW about it first! To help you out as you plan your next campaign, here are 9 tips for promoting your contest or sweepstakes.

9 TIPS FOR PROMOTING YOUR CONTEST OR SWEEPSTAKES

Tip 1: If you’re running a Facebook promotion, make sure it’s prominently exposed on your timeline.

In order to draw attention to your Facebook promotion, you need to make sure your application is visible on your Facebook Timeline. For example, make sure it’s one of your top four application tabs, alongside “Posts” “Photos” “Videos” etc…

Tip 2: And, make sure it’s called out in your Cover Photo.

Customize your Cover Photo with a strong visual and headline, but make sure you leave out a call-to-action, since that violates Facebook’s policies. Essentially, you want to use this real estate to draw attention to your campaign, but not as a way to participate.

Tip 3: Post about it frequently.

Announce (and repeatedly talk about) the campaign on all of your usual social media channels. Your audience is already hanging out there, so grab their attention by announcing the promotion and keeping them informed.

Tip 4: Use your other standard communication channels to communicate information about the promotion.

In addition to posting about your campaign on social media, be sure to also rely on your other communication channels to convey this information as well. An example might be to send an email newsletter out about it, or leverage some real estate on your website’s home page to spread the word.

Tip 5: Leverage in-store signage.

If you have a physical brick-and-mortar location, in-store signage or announcements are a great way to get the word out about your promotion.

Tip 6: Use catalogs or packing slips.

For retailers, consider promoting your campaign in your catalog or with a simple message on all packing slips.

Tip 7: Leverage your influencer network.

Ask your network of influencers to talk about and promote your campaign on their communication channels. Offer to point to their content from your blog (if relevant) as a thank-you for their help.

Tip 8: Draft a press release.

A press release is a great way to reach a large audience and obtain coverage for your promotion.

Tip 9: Advertise.

Search advertising, display ads and Facebook ads are all great way to spread the word about your promotion.

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How to Build a Social Media Content Strategy Like a Pro: Here are the Biggest Secrets

Are you reaching the right prospects? Are you spreading the news about your business? If so, congratulations! You have a well-functioning social media marketing strategy. If the answer is negative, chances are that you haven’t mastered the science of social media content creation yet.

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Building a social media content strategy is the key to reaching the right people and making the most of your online presence. The task may seem intimidating at first but if you learn from the experience of the pros in the field, you’ll soon get good results.

So, what does it take to build a solid strategy that’s professional and adequate for your respective field? Keep on reading to discover some of the biggest secrets that social media marketing experts keep to themselves.

KNOW YOUR AUDIENCE!

We can’t stress the important of knowing your audience enough. Once again – learn about your audience before attempting to do anything else.

Social media marketing is all about addressing a specific group of people. The more niche and relatable your content is, the better your online reputation will become. When you have a good idea about your audience’s profile, you’ll know how to choose the right channels and how to put together a solid content plan.

Social media audience research is a task that requires time and effort. For a start, you may want to determine your market position. Are you addressing a current need or creating a brand new desire in buyers? What types of people will benefit from the products and services you have to sell? Where are these people located? Are they employed? How much money do they earn?

Doing competition research will give you some idea about the types of people you should be addressing. The same applies to doing paid social media promotion and setting the right demographic criteria. In fact, this is one of the simplest options for populating your communities with the right people and seeing a high return on investment.

BASE THE CONTENT STRATEGY ON EACH INDIVIDUAL CHANNEL

Here’s another essential to keep in mind – you can’t use the same content on Facebook, Instagram, Twitter, LinkedIn and the other social media profiles that you maintain. Each of these platforms has its specific audience and communication tools. Thus, you should have a separate content strategy for each of the channels that you’re on.

Multiple social media profiles require constant monitoring. You may start with a few of those but sooner or later, you’ll find out that your efforts should be focused on only a couple of channels that deliver the highest level of engagement for your brand.

You’ll learn a bit more about the content that’s best for each channel through experience. In the beginning, however, you may rely on the following tips to boost the relevance of your content strategies:

  • Facebook posts: short texts, videos and images tend to benefit from the highest level of engagement. This social network offers quite a lot of versatility when it comes to the content that delivers the best results.
  • Twitter: very brief sentences, slogans and images are ideal for the purpose of Twitter promotion. You can also post links to your website with brief captions.
  • LinkedIn: opt for longer texts, as well as longer captions that lead to relevant links. When using LinkedIn, keep in mind that you’ll usually get best results by engaging in B2B promotion.
  • Instagram: obviously, this channel is the one to use for the publication of photo and video content. Keep the captions short and look for good hashtags.
  • Google+: images and links to your website accompanied by brief captions tend to see the highest level of engagement.

MAKE THE CONTENT ITSELF GOOD

This tip may seem like an obvious one but many companies ignore the importance of professionally created social media content.

If you don’t have the needed experience and the skills to push out consistent, good content on a regular basis, you should get professionals to do it. TopAussieWriters is just one example of a possibility that you can rely on.

Good posts have a hook, something that gets the audience eager to undertake a certain course of action. You may want to promise an answer to a pressing question, something funny or something that few people know.

When making such promises, you have to deliver. Clickbaiting is a bad strategy because it fools people into believing that you’ll give them something you simply can’t. It may work the first time around but sooner or later, you’ll start losing some of your audience.

Good content is also about regular scheduling. A good social media content strategy schedules updates for regular publication. There’s no need to make multiple updates across channels several times per day. If you only update your profiles once per month, however, it will simply be impossible to keep the audience engaged and coming back for more.

The final thing to remember is that you should constantly keep on checking the performance of your content strategy. Social media provides a lot of analytical information about your top posts, their reach and their engagement level. Find out which types of content gets the best response and which ones miss the mark. You can adjust the strategy on the basis of this information. Social media marketing is a real-time approach. If you’re not getting the return on investment that you desire, you can always modify the campaign to boost its relevance and see better results in the future.

This article was originally written by Alice Clarke for the Heyo Blog

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New Live Sweepstakes Examples from A+E Networks and Cub Cadet

It’s been a busy week here at Votigo, and we’re excited to share two new live sweepstakes examples with you! These promotions from A+E Networks and Cub Cadet demonstrate the value of sweepstakes when it comes to generating leads for your brand and engaging your audience, so take a look and get inspired to plan your next campaign!


A+E Networks “Married at First Sight – Journey to Love” Sweepstakes

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A+E Networks has launched an Enter-to-Win Sweepstakes in order to capture and engage fans of their popular Lifetime TV series, “Married at First Sight”. In order to keep engagement and momentum consistent, new prizes are available throughout the season. This keeps people coming back to the sweepstakes week over week, giving the brand additional opportunities to drive awareness for upcoming “Married at First Sight” episodes. The result is a holistic marketing campaign with touch-points both online and on-screen! Built on Votigo’s Enterprise Platform, this sweepstakes also features newsletter opt-in functionality, social sharing and mobile responsive design.


Cub Cadet’s #LawnGoals Sweepstakes

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In this photo sweepstakes, Cub Cadet is inviting their fans to showcase what the brand means to them by sharing photos of their springtime #LawnGoals. Participants can enter via Direct Upload on Desktop, Smartphone or Tablet, or with the campaign hashtag #LawnGoals on Twitter or Instagram. Allowing users to choose their preferred entry method is great for engagement rates, and it also gives the brand a great opportunity to engage multiple social platforms. This campaign was also built on Votigo’s Enterprise Platform and features content moderation, viral “share” functionality, and mobile responsive design.


Want to learn more about Votigo’s sweepstakes solutions, or brainstorm with a member of our team on your next promotion? Click here to schedule a live demo with an Account Representative.

 

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Start Planning Your Summer Promotion Now (it’s not too early)!

While it might seem like Spring just got here, Summertime is right around the corner – and so is your chance to run a fun and engaging summer contest or sweepstakes!

pexels-photo-46710The good news is, Votigo has everything you need to plan, produce and manage your campaign so you can be live in no time! And if you’re struggling to think of an idea for your promotion, check out some of these examples for inspiration!

Father’s Day Giveaway

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Father’s Day is a great opportunity to run a UGC Contest or Gallery. And, a brand doesn’t have to be directly associated with fatherhood or parenting in general in order to be able to capitalize on the buzz surrounding the holiday. Chances are your audience already participates in Father’s Day anyway, so why not engage them by tapping into behavior they’re already doing, for a chance to win something that IS relevant to your brand? Consider inviting people to submit photos of how your brand or product is helping them celebrate their fathers. Or, run a simple Enter-to-Win Sweepstakes for a chance to win a prize bundle to help them throw a festive Father’s Day celebration!

The same rules can apply if you want to run a Fourth of July Promotionpexels-photo

There is so much buzz and activity surrounding the 4th of July holiday that you can easily run a contest or sweepstakes that allows your customers to share what the holiday means to them for a chance to win a brand-relevant prize.

And finally, there’s always a great opportunity to invite your audience to celebrate SUMMER in general! Have people share photos or videos of how they are enjoying their summers in the context of a UGC Contest or Sweepstakes!  And then have people vote on their favorites in order to drive engagement and awareness of the promotion!pexels-photo-195280Ready to start planning your summertime promotion, or learn about any of Votigo’s other promotion types? Click here to schedule a live demo with an Account Representative.

 

 

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3 Major SEO Opportunities in 2017

Every year, SEO (search engine optimization) presents different and better opportunities for businesses compared to the previous one. There are almost always algorithm changes being implemented for better results. Similarly, the strategies for better ranking are ever dynamic. If you are not privy to the latest SEO trends and therefore fail to take advantage of the existing opportunities, your website could be rendered useless within a short time.

Many small business owners are investing less in SEO, according to a survey by Manta Wellness Index. This is interesting because the SEO arena has several opportunities that businesses could utilize in order to have a competitive advantage. Below, we will highlight 3 Major SEO Opportunities in 2017 that we believe could have the biggest influence on business success.

First Opportunity: Organic Traffic

The survey mentioned above revealed that few business owners are planning to use SEO, content marketing, and pay-per-click advertising this year. What they do not know is that they are losing an excellent opportunity to beat out the competition. It seems a majority of businesses are planning to rely on ads. The benefit of organic search is that it is long-term and it draws visitors from natural searches on search engines. The question that arises then is this: How does a website win this organic traffic?

The secret lies in the kind of content posted on their website and blog. Even if building this kind of traffic requires time input, the returns are worth the wait. SEO Chicago experts advise business owners to give SEO and organic traffic at least six months before making their analyses.

Second Opportunity: Other Search Engines

Many people assume that Google is the Alpha and Omega of online search. But did you know that Bing controls about 30% of total search engine traffic? If you ask me, this is an audience to be taken seriously. It becomes even more exciting when you consider that a bulk of Bing’s traffic is voice-centered (voice is covered in my next point).

In 2017, you want to optimize for other search engines. Optimizing for Google and Bing could vary here and there but for the most part, they are similar. You will reap bigger rewards if you find a way of optimizing for the two sites concurrently. For example, consider publishing content and follow up with a powerful social media promotion.

Third Opportunity: Voice Search

Data shows that voice search is increasing in 2017. This has been the trend since 2010, so chances are that this will continue for several years. There are two reasons why every business needs to take this opportunity seriously.

First, technology is improving, hence making voice recognition seamless. Second, more adults and teenagers are joining the voice community. Recently, Google representatives revealed that voice now accounts for around 20% of mobile queries. This data suggests that voice search optimization is critical because it guarantees a competitive advantage in 2017 and beyond.

Conclusion

Has your SEO strategy been effective so far in 2017? History shows that SEO rules are always changing and on the move. Whatever worked in 2016 may not necessarily have the same impact this year.

Organic search and voice search are already on top and those in the know have devised strategies to address these trends. Google is still the mother of all search engines, but it does not hurt to optimize for other ones as well. If you want to win the SEO game, then you need to use these three opportunities and others available here before it is too late.

This piece was written by contributing blogger Keith Randolph. Keith is a veteran blogger who makes it a point to always make irresistible headlines for his posts.

 

 

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Top 7 Productivity Tools for Social Media Marketers

Any good marketer knows that in order to stay ahead of the game these days, you have to take advantage of everything that social media has to offer. This isn’t just a place where people go to chat and play games. Social media is one of the best marketing tools to come along in decades. But, you need to know how to be productive and not just waste your time fooling around on social media websites. There are tools you can use to be more productive with your social media marketing. Here are seven of our favorites.

  • Crystal Knows – Get real time coaching for all social media conversations. Import contacts from social media and Google to get personality reports. Use this information, get coaching, and access personality data from millions of profiles to learn about others before you get into discussions with them. The more you know about them, the better your discussions are going to be in the long run.
  • Time Doctor – Do you know how you spend your time? You might think you do, but if you really break it down and look at it, you might just find that you waste a lot of time in the run of a day. Time Doctor can help you figure out where you are spending your time, and how get your life back on the right track. This is the ultimate time management tool, and one that all social media marketers need to take advantage of in order to get the most out of their marketing efforts.
  • WriteRack – If you really want to start a Tweetstorm, but you don’t want to spend hours creating Tweets, here is a tool that you need to start using now. WriteRack will create Tweets for you. All you have to do is type or copy and paste the information you want to send out. WriteRack will format the information into a series of Tweets. It will also post them for you, one after the other, in the correct order. This is free to use, so there is no reason not to check it out now.
  • Polish My Writing – Check out “After the Deadline” at the Polish My Writing website. Here you can enter anything that you have written, and you will get a critique of everything from spelling and grammar to style suggestions and more. It is free to use this tool, and it can really do a lot to help improve your writing skills. If you are relying on social media for marketing, you need to be able to write well, and this tool will give you the edge you need.
  • Hey Focus – Even though social media is your focus, it can also be pretty distracting. You get on a site to make a post, and you end up checking out other posts, chatting playing games, etc. All of the sudden, you have completely lost focus of what you were doing. It happens to the best of us. But, you can take steps to change that. This Mac app lets you block the websites that are distracting you from getting things done.
  • Reedsy – Maybe you want to take the next step and actually write a book, and you want to use social media to promote it. Reedsy is a great tool for this. You can use it to find just the right team for your book (editors, graphic designers, etc.) to collaborate on projects. Their team will help you find the right people, and provide you with the tools you need to work together for awesome project results.
  • FoxType – This is another tool that will help you to become a better writer, even if you are only writing short paragraphs and Tweets. Simply copy and paste your document into FoxType, and it will tell you all kinds of interesting things. Anything highlighted in red is bad, such as jargon words, poor sentence structure, etc. You can also use this tool to check for things like formality, politeness, get alternative words, and much more.

Bonus

In addition to the above tools, we thought we would give you a bonus, and talk about some cool tricks for social media marketers.

  • Use an Editorial Calendar – You can save yourself a lot of time if you use an editorial calendar. It will help you plan out all of your content, so you know exactly what you need to post, where, and when. Things you will find in your calendar include pitched posts (ideas for new posts), assigned posts (taken from pitched and assigned to team members), in progress posts, drafts without images, and final reviews. This is going to keep your blogging and writing a lot more organized.
  • Be Choosy about Social Networks – Not all social networks work for marketing all types of businesses. You need to narrow in on the ones that work for you, and concentrate your efforts there. Don’t waste a lot of time on the social networks that aren’t working for your business. To know which ones are best, you will need to take advantage of analytics tools to get all of the metrics.
  • Be Picky about Content – You need to publish the right content for your audience. This means that you need to learn as much about your audience as possible, and then write in a way that markets directly to them. Content that gets the best results includes content that is optimized for search engine results, content that competitors see traffic with, and content that gets shared a lot.
  • Rehash Old Content – Just because you have already published something, it doesn’t mean that you should never publish it again. In fact, it is just the opposite in many cases. If the content is really great, it deserves another go around. Or, it may be that some of your audience missed it the first time it was published. You can continue to get value from older posts if you keep sharing them every so often.

This piece was originally written by Jane Hurst for the Heyo Blog

 

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New Live Sweepstakes Examples from Transitions Lenses and Music Today

Live examples of campaigns that are using Votigo’s technology are a great way to understand how our platform works. They can also help you get ideas and inspiration as you start to plan your next promotion! Today, we’re excited to share two new live sweepstakes examples from Transitions Lenses and Music Today, because they do a great job of representing the different ways you can use Votigo’s sweepstakes solutions to generate leads and engage your audience.

Transitions Lenses “Good Light” Photo SweepstakesScreenshot 2017-04-25 12.17.28

When it comes to engaging your audience and involving them in the larger conversation for your brand, UGC (user-generated content) campaigns like Photo Sweepstakes are a great way to go. This week, Transitions Lenses launched a promotion specifically design to give their audience a way to share what the brand means to them. Entrants are invited to share a photo of how changing light shapes their days for a chance to win weekly, random-draw prizes.

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Participants can enter via Direct Upload on Desktop, Smartphone or Tablet – – or with the campaign hashtag #GoodLightProject on Twitter or Instagram. Allowing users to choose their preferred entry method ensures that anyone can enter, maximizing the reach of the promotion. This sweepstakes was built by Votigo’s talented full-service development team and features custom HTML emails, social sharing and mobile responsiveness.


Music Today’s Twin Peaks 27th Anniversary SweepstakesScreenshot 2017-04-25 13.08.33Enter-to-Win Sweepstakes are a great way to grow your marketing lists and drive awareness of an event or new product offering. This is because typically, the barrier to entry in a sweepstakes is low – which means the likelihood of getting a lot of entries is high. Add in a compelling prize or a sense of urgency with a fast-approaching entry deadline, and you’ve got the formula for campaign success.

In Music Today’s latest sweepstakes, they are driving awareness of TV Series Twin Peaks’ 27th anniversary. All people have to do in order to enter is complete a simple registration form, and they become eligible to win any one of 27 exciting prizes! This campaign was built on Votigo’s Enterprise Platform and features social sharing, email database opt-in functionality and mobile responsive design.

Ready to talk about your upcoming sweepstakes, or learn about any of Votigo’s other promotion types? Click here to schedule a live demo with an Account Representative.

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5 Ways to Build Customer Trust & Reputation with Social Media

In the world of digital marketing, social media is considered to be one of the most powerful channels you can use to promote your business and build a sound relationship with your customers. Because it can either make or break your relationship with them, it becomes critical to take special care while planning a social media marketing strategy.

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Creating a powerful social media marketing strategy with an aim to build a robust relationship with customers and maintain a good brand reputation is an important task. Right away, you need to determine which platforms will be targeted.

While determining the platforms, it is essential to know the current business trends and the outcomes you are looking to achieve. Additionally, selection of the social media platforms should be determined by considering your target audience. As a result, you can reach a potential audience and attract loyal customers to your business.

Here are 6 strategies that can be helpful in knowing how to engage a large number of customers and retain a strong relationship with them.

#1 – ALWAYS KEEP WHAT THE CUSTOMER NEEDS IN MINDUntitled1

One of the most basic principles of social media marketing is to identify your customers’ needs. But, the issue is that entrepreneurs run after revenue and commit the mistake of only focusing on a sales proposition. If you do the same, now is the time to make a change.

People make use of social media for their entertainment or to grasp some useful information. Now, when you’re continuously shooting posts with selling purpose on social media, then there are high chances to miss your potential customers.

It would be better to focus on the needs of the customers and offer them accordingly. Adopting this method would not only help you in attracting an audience at large but also it would build trust with the customers that your company offers something of their interest.

#2 – VALUE (AND RESPECT) THEIR TIME BY RESPONDING

Just as important as your posted content itself is the need to respond to your customers and make them feel heard. This will result in customer satisfaction and eventually it can help in building a strong relationship with them.

#3 – ALWAYS TRY TO EXCEED YOUR CUSTOMERS’ EXPECTATIONS

One of the most efficient techniques that social media marketers need to concentrate on is to offer more than what your customers typically expect.

When a customer feels that they are served with something that is more worthy than what they were expecting, there are high chances that they will trust you as a brand more readily.

By exceeding expectations, you portray how important your customer is to you and this will lead to a positive brand experience for them. Also, this gesture would encourage them to visit you again and again.twitter-75931

#4 – INTRODUCE CREATIVE WAYS TO ENGAGE WITH YOUR CUSTOMERS

None of us like to go through long and boring texts, so how can we expect users to engage with lengthy, texted content? Consider using creative images, puzzles or quizzes to engage them instead. This tactic also encourages people to come back to your page if they grow to expect that you consistently provide interesting and engaging content.

Make an attempt to publish creative and interactive posts on your social media accounts. When customers engage with the posts, showing gratitude towards them would be the smartest way to build a trustworthy relationship with them. You can either respond to them with a ‘Thank You’ note or reward them for participating. This way users will become more inclined to engage with your brand and also be more likely to talk about you with their own network of contacts.

#5 – MAINTAIN CONSISTENCY

Maintaining consistency means literally maintaining all the traits of your brand across all the different ways that you communicate. This can refer to the tone you use in your content, the logo of your brand, the layout and style of materials on your company’s website and of course your social media accounts. Everything should be consistent so that your customers get a reliable brand experience.

A FINAL WORD

While the world of social media marketing is certainly complex, it can also mean wonderful things for your brand if you use it the right way. I hope that these strategies help you as you work to define your own approach!

This article was originally written by Maulik Patel for the Heyo blog

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