Here at Votigo, we love to chat one-on-one with our customers to get their feedback and insight on the benefits they received from utilizing promotions in their social media marketing strategy. While each brand might have different goals and approaches, they all recognize the benefits from running social promotions.
Steve Oberman at Flavorus is a Votigo customer who designed a UGC Photo Contest on our platform and received phenomenal user engagement and submission. Their philosophy is the belief that life is better when you go out and experience new things and take chances. Running with that philosophy, he created a “Get Out There” Photo Contest that engaged his fans by encouraging them to upload a photo of them going out and enjoying life in every sense! The photo that received the most votes from other Flavorus Facebook users received a pair of 3-day passes to Electric Daisy Carnival 2012 in Las Vegas. His promotion is considered a true success and not just because it received over 800 entries. We wanted to pick Steve’s brain on what his goals, metrics, and overall process was so that we could share it with you all. Thankfully he was kind enough to oblige.
Votigo: Did you have goals going into the campaign?
Steve: Yes. This contest is a part of a broader plan to revamp the tone and purpose of our social media strategy, to make it more conversational and engaging. My main goal for the contest was to increase our number of “likes” on our Facebook page. To accomplish that, I could have just done a like-gate contest and run it as a sweepstakes, but since the prize is 4 three day passes to a huge music festival (a $2000 dollar value) I thought that people should have to work a little harder than just liking a page! That’s when it turned into a photo contest. My secondary goal was to incorporate our company’s core value: Life is better when you go out and experience new things,” so that’s how the theme for the contest evolved. Other goals included encouraging our followers to be more interactive with our social media and to get people talking about the contest and our page.
Votigo: How do you measure success- including the Facebook metrics and whatever else you look at?
Steve: If we can significantly increase our “likes” and get our customers talking about our client’s events, then I would consider the promotion a success.
Votigo: How has the response been?
Steve: The response has been awesome. I set the contest for an 8 week run and by the beginning of the third week we have over 500 photos submitted and 4500 votes. Our “likes” have doubled from about 50 a day to over 100 per day, and social interactions and engagement on our page have increased dramatically. People are starting to campaign for votes on their own Facebook pages which of course send their friends to us as well.
Votigo: How did you start integrating social media and how successful have you been to date?
Steve: We’re a tech company at heart, so when I joined the team late last year, the social media assets were pretty well developed. It’s been an incredibly useful tool for us to talk directly to our users and answer customer questions.
Votigo: Favorite tools & keys to success?
Steve: World class customer service and intuitive ticketing software that doesn’t crash is the key to our success.
Votigo: What is your most successful social marketing project / campaign / effort to date?
Steve: We are lucky enough to sell tickets to some amazing, world class events, so we have access to great tickets as prizes which make our contest and giveaways extremely effective. We also just launched our Facebook ticketing app which allows people to buy and sell tickets directly from Facebook, which takes advantage of the social aspect of events.
So there you have it folks! Fresh insight and words of wisdom from an experienced social media marketer who utilized a Facebook contest to engage his fans and drive brand exposure. If you are looking to integrate promotions or social engagement apps into your social media marketing strategy then please visit our website at www.votigo.com to get the details or try out our DIY tools for creating your own photo contest. It’s free to design and preview!