New Live Campaigns – Blue Buffalo, Walmart, AARP, Ovation TV, Florida OJ, and FujiFilm (photo contest, video contest, facebook contest, facebook sweepstakes)

Blue Buffalo Shelter Stars – UGC Photo Contest Microsite

This is the place to show off your buddy and share your pet adoption success story photo contest. With so many homeless pets across the country, it’s pet parents like you who are making all the difference in the lives of the animals that deserve a second chance. Open your heart, open your home, and share the love at BLUE Shelter Stars.

Walmart Associate Talent Search – Video Contest Microsite

We’re looking for all kinds of talent in this video contest: dancers, musicians, comedians, magicians and more-any performance-based talent that showcases the amazing talent and unique abilities of Walmart associates. So be thinking about how you will highlight your talent in a fun video that isn’t longer than two minutes. Feel free to perform your talent to a cover song.

AARP Superstart Contest 2015 – Video Contest Microsite

AARP wants to help you achieve your dreams! We’re looking for the next American singing sensation – and no kids allowed to enter this video contest! Contestants must be age 50 or over at the time of contest conclusion on May 15, 2015 and possess a voice that will make crowds jump to their feet with excitement.

Ovation TV American Canvas Travel Sweepstakes – Facebook Sweepstakes

For its all-new series American Canvas Ovation TV is asking you to enter the Facebook Sweepstakes for your chance to win the ultimate art adventure in San Francisco, Austin or Miami!

Enter this facebook sweepstakes for your chance to enjoy flavorful 100% Florida Orange Juice while you discover our state’s sun, fun and family attractions. This exciting Spring Break family getaway includes a stay in an Orlando hotel, roundtrip transportation for four and a $1,000 gift card to make the most of what the area has to offer.

Enter this photo contest and show us your most impressive landscape photo for a chance to win an Adventure Canada Mighty Saint Lawrence voyage for 2 ( and a Fujifilm X-T1 camera kit with XF18-135mmF3.5-5.6 R LM OIS WR lens. X Photographers Dan Bailey and Patrice Halley will be on board as well! Contest runs from February 13 to March 31, 2015. North American entries only (excluding Quebec and Hawaii, see rules for details. Trip must be taken on dates specified).


New Live Examples – #UGC Contests and Sweepstakes

We love sharing new live examples with you!  We hope you feel the same way :)

Parents / American Baby Bumb of the Month Photo Contest

Parents American Baby have a great strategy around user-generated photo content and their subscribers lover to participate.  In this contest they ask for creative and fun photos during pregnancy.  The contest is embedded as an iFrame within their site.

Roman Meal Baked Fresh Sweepstakes

Roman Meal is running this Enter-to-win Sweepstakes on its Facebook Page to grow their fan base, user data, and email opt-ins.  It’s a nicely designed sweepstakes and very easy to enter.

 The Perfume Shop #ILoveOnika Photo Contest

The Perfume Shop photo contest using hashtag #ILOVEONIKA is only one week long and only a couple of days into it they already have over 100 submissions!  Excellent execution of a user generated photo contest with hashtag integration.

Go here for more live examples of contests, sweepstakes, and social content hubs and galleries.


BREAKING: Wildfire Interactive Turns Off DIY Promotions

Today, Wildfire Interactive Promotions by Google has announced that they are shutting down their DIY Basic, Standard, and Premium promotions primarily targeted to Small and Medium Sized Businesses (SMBs).

Here is a link to their blog post with details on their decision.  We at Votigo understand how that negatively impacts all of their customers that will now have to find a new solution.  Thankfully we have a great offering that will do just that.

Votigo is pleased to announce that we are here for those tens of thousand of customers that need a new home.  Our Standard DIY Promotions for Facebook, Twitter, Instagram, Web, and Mobile are available as low as $30/week or $250/mo for unlimited promotions.

During this transition period we are going to offer a 20% discount on our $250 Subscription Plan to anyone who calls us and let’s us know they are coming over from Wildfire Promotions.  Simply visit and enter the coupon code “wildfire” to enter.  1.800.519.1850 

And as always, please contact us or call us if you would like to discuss our Premium / Custom Promotions and our Complete Social Marketing Suite.


Suzuki Sweepstakes: 50 Years of You

Engaging fans with a social promotion or sweepstakes is a great way to raise awareness for your brand and products.  However, this is only one part in a larger campaign strategy to increase enthusiasm and sales.  One great way to extend the promotion into a larger campaign is to include an initiative for your fans to engage with the brand and products in person.  This in-person engagement can connect to your social promotion and will allow your fans to have a tangible experience with the products and services you are promoting.

Suzuki provides a great example of how to execute a promotion that incorporates in-person activity as an extension of their overall campaign.  Suzuki is celebrating 50 years in the USA and is offering their fans great prizes for their support and to generate excitement for their next 50 years.  Suzuki’s “50 Years of You” sweepstakes does a great job encouraging fans to visit their local dealer as well as to engage with Suzuki’s Facebook page and online sweepstakes.  In order to enter for a chance to win a monthly prize, fans must go down to their local dealer to receive the monthly promo code.  This is a great incentive for fans to physically visit with Suzuki on a monthly basis and to allow fans to see the prizes they could win in person.  The sweepstakes homepage offers an easy way for users to find the Suzuki dealer that is closest to them.  Suzuki’s great prizes include the latest motorcycles, ATV’s and accessories and the sweepstakes is offered every month for the rest of the year! Suzuki celebrates their fans by allowing users to enter to win every month.  February’s lucky fan will win a 2013 RM-Z450!

Suzuki does a great job offering fans a way to interact with the products online and at the dealership.  This interaction encourages fans to really get to know the products and the brand, creating a more personal experience and a lasting impact in the minds of your customers.


New Viral Features & Apps: DIY Update

More than a year after launching self-service tools for social marketing on Facebook and mobile, we’re proud of the work we’ve done to package our innovative promotions, engagement apps and other tools into a cost-effective, DIY platform.  These tools are being used by start-ups, international brands, small businesses and agencies alike.  If we’ve learned one thing from working with these businesses, it is that there is an unending demand for more viral features, flexible tools and apps that help brands target and activate their growing social audiences.

Here are some of the latest and greatest additions to the Votigo self-service platform:

  • iFrame App: A flexible HTML app with a simple WYSIWYG editor that allows brands to customize a dynamic Facebook tab with multiple elements include text, images, video and other embeddable objects- including Votigo-powered promotions
  • Referral Incentive Sweepstakes: a simple, measurable feature that reinvents the classic promotion, making the sweepstakes app more viral by rewarding entrants who share the promotion with additional entries for each social friend they successfully refer to the sweepstakes
  • Promotions Messenger: A valued-added feature for scheduling posts about promotions to Twitter, Facebook, LinkedIn and Google+ audiences. The posts are optimized for mobile users and customized with images and text
  • Mandarin: The 10th language available to self-service customers, who can now choose to launch promotions in English, Spanish, German, French, Portugese, Thai, Japanese, Korean, or Indonesian

Don’t take our word for it:

“Votigo’s new features are important for us in engaging our brand’s growing audience,” said Alexander Hagard Gronwall, Co-Founder and Marketing Director of Pambox, a Thailand-based beauty sample subscription service that recently ran a giveaway promotion in Thai that also tied in the L’Occitane brand. “For a start-up, it is critical for us to be able to target our audience right down to their language preferences.  The viral features are a bonus.”

“In launching our new travel goods web retail brand, we needed a way to quickly boast the number of engaged fans in our Facebook audience,” says Kristi Daeda, Internet Marketing Manager of  “We devised a weekly giveaway with all the elements- from great prizes to low barriers to entry. The referral feature was critical, though, in getting our new-but-growing audience to share the promotion with other friends and likely potential customers.”


Search for a Champion Video Contest

Wondersauce, a digital agency, came together with Champion Spark Plugs to launch the Search for a Champion video contest. Champion utilizes Votigo’s API technology and integrates it into their own custom website.  The video contest encourages fans to enter a two-minute video for a chance to become one of the fifteen winners to receive a $5,000 Champion sponsorship and to compete for the grand prize sponsorship of $50,000.  Champion makes the deal even sweeter by rewarding the first 250 entrants with a free Champion Swag Bag including one 2013 Search for a Champion t-shirt, one Champion hat, one Search for a Champion decal and one Champion decal. The custom website shows pictures of each prize that comes in the bag so entrants can see what they will be winning.  The site also provides a spot to sign up to win a free weekly giveaway consisting of a free Champion product.

The custom online video contest is easy to navigate and well organized with information including tips on how to create a winning entry video, advice from the 2012 contest winners, and a contest timeline providing all of the important contest dates and deadlines.  Full-width, HD video capabilities are also included to push each video entry to the next level.  There is a video entry gallery that allows fans to browse the entries and gives entrants the tools to promote their entry all the way to the top by sharing entries on Facebook, posting to Twitter, and emailing friends.  This is especially important because the contest winners will be chosen by a series of public votes.  Fans can register as a voter and vote for their favorite videos.  Champion encourages fans to vote for their favorite racer by offering a voting sweepstakes prize. Two hundred lucky voters will receive a free Champion t-shirt and a poster autographed by Kevin Harvick.

Champion does great job engaging fans with their custom site and offers generous and relevant prizes to the fans with the best videos.  For more information on how to integrate API technology into a custom site for your contest contact us today!


PetSmart Halloween Photo Contest

Halloween is near and what better way to celebrate than to run a Halloween promotion! Holidays are a great time to run a promotion and engage your fans!

To kick off the Halloween season, PetSmart launched their Monster Cute Photo Contest powered by GREENIES® encouraging fans to submit a photo of their pet to the Facebook photo contest.

Votigo created a custom Facebook contest app that requires users to “like” the page before entering. The app allows fans to easily upload, browse, and vote on entries of the cutest and scariest pets.

Fans are asked to submit a photo of their pet in one of the 5 categories by October 21st:

  • Scariest
  • Cutest
  • Healthiest Smile powered by GREENIES®
  • Rockstar Pets
  • Funniest

PetSmart is rewarding those who engage with the Facebook contest by sending each entrant a coupon to save on GREENIES® dental chews.  This is a great way to show appreciation to fans!

The final Grand Prize winner will receive $10,000, a year supply of GREENIES® Dental Chews, and a PetSmart treat bag loaded with Halloween toys. PetSmart will also choose 25 runner up winners who will receive a PetSmart gift card and GREENIES® Dental Chews. Weekly winners will be chosen, with a total of 6 winners who will receive a $50 PetSmart gift card.  PeSmart does a great job keeping the prizes relevant to the brand and the Halloween theme of the contest.

For more inspiration and promotion ideas, follow @votigo on Twitter and follow the #bestofvotigo hashtag.



Be Vital Twitter Sweepstakes

Johnson & Johnson wanted to spread the “Be Vital” message to their fans and customers through a Twitter promotion. Working with their agency Baldwin & Obenauf, Votigo created a custom Twitter sweeptakes that allows users to submit a tweet for a weekly chance to win a $100 prize.  By creating a Twitter promotion Johnson & Johnson is encouraging their fans to follow their Twitter page and to engage with the brand through tweeting.  Fans are asked to follow @JNJUniversity on twitter before submitting a tweet.  Once users are successfully following the twitter page they are asked to tell Johnson & Johnson what being vital means to them and how they define being vital in their life, their community, and in our world.  Users are able to enter their own stories in 140 characters or less.  Tweets are asked to be directed to @JNJUniversity with the hashtag #BeVital in order to be eligible to win. All of the tweets are displayed on a custom landing page, where uses can also submit tweets directly.

Each week, between the dates of August 27 and November 2, one winner will be selected at random to receive a $100 gift voucher for  All of the winners are announced on the Twitter page with a total of ten winners.

The Twitter sweepstakes runs alongside the Be Vital Challenge, which asks student organizations to upload a video showcasing how they play a vital role in their community.

The unique idea behind using Twitter as a part of their promotion is that Johnson & Johnson is able to have their fans help spread their message of what being vital means and why it is important.  Their fans are also able to follow what other fans are tweeting.  This is a great way to engage fans with a campaign.  If you are looking for a simple and fun way to keep your customers engaged contact us today about running a Twitter sweepstakes!


VTech Toys Facebook Video Contest

VTech Toys recently launched a Facebook video contest. They wanted to engage their audience and get children to interact with the brand in a fun and meaningful way while promoting the Switch & Go Dinos products. Votigo created a custom Facebook app that requires users to “like” the page before entering and allows fans to easily upload and browse through entries.

The Show and Tell with Switch and Go Dinos video contest asks fans to create a dinosaur and upload a video of their creation.  The child can choose 1 of 3 ways to show off their art project:

Draw: They can use markers, crayons, pencils and pens to sketch their creation on paper

Build: They can use foil, paper, cardboard, or any non-branded household items to build their Dino

Customize: They can update their own VTech Switch & Go Dino with accessories and fun props to give them a new image!

Fans can enter through the end of September, with voting taking place between October 8th and 19th.

For more inspiration and promotion ideas, follow @votigo on Twitter and follow the #bestofvotigo hashtag.


Customer Q & A Session with Robin Leedy & Associates

Robin Leedy & Associates is a Votigo customer who launched client Conair’s “Make Waves, Get Raves” summer-themed Facebook Sweepstakes to promote the brand’s featured appliances to achieve beach wave looks every day. The giveaway ran for 10 days total, with one winner chosen per day. Each winner received a beach chic prize pack with Conair hair styling appliances and brushes, scünci hair accessories, a plush beach towel, nail polish, water-proof mascara, and SPF makeup – all packaged in a cute beach tote.

Here at Votigo, we love to not only share successful campaigns, but also goals, metrics and best practices of our customers so that you may recognize the benefits of running social media promotions.

V: Did you have goals going into the campaign?

RLAPR: Our goal was to increase theConair Facebook fan base among targeted hair enthusiasts while promoting several featured Conair hair appliances for summer styles. The products and timing were very relevant to the season and the current/expanding Conair social community.  We were also able to cross-promote this giveaway on the scünci Facebook page , which is also a Conair Corporation brand, allowing for more targeted exposure of the giveaway and messaging.

V: How do you measure success- including the Facebook metrics and whatever else you look at?

RLAPR: We measure the success of the campaign through several items. We take into account the number of entries, how many new Facebook fans we received, how many shares we received for the Facebook giveaway posts, how many people were talking about the page, and how many blog posts we received mentioning the giveaway. We never do a giveaway for the sake of a giveaway…it all MUST relate to the brand’s messaging and social goals, so each giveaway works harder than just a few posts on the Facebook wall.

V: How has the response been?

RLAPR: Our response rate is very high and exceeded our goals for such a quick promotion.  We do not like giveaways on Facebook to run for long periods of time.  We don’t want to take consumers out of the purchase cycle forever because they think they might win the product instead.

V: How did you start integrating social media and how successful have you been to date?

RLAPR: Robin Leedy & Associates has been integrating social media since 2007. We’ve been very successful with working with thousands of bloggers, creating and managing clients’ Facebook, Twitter, Pinterest and YouTube channels, creating and distributing videos, and launching numerous contests/sweepstakes, etc.  Like a giveaway, social media is not put in a silo. It is a mix within the brand’s marketing efforts because it then makes all the dollars go further.

V: What is your most successful social marketing project / campaign / effort to date?

RLAPR: Honestly, that would be like picking our favorite kid.  We have had many successful social marketing projects and their budgets were very varied.  One of our more successful and low cost ones was for Sea-Band anti-nausea bands  where the brand was ONLY doing social for our project period we could see its positive impact on sales, web traffic, etc.  Many times, our clients are doing a mix of marketing efforts, so it is hard to exactly measure the role of social media alone. We did bring the Softlips Facebook page to the one million fan mark earlier this year, and that was very special for us as a small agency…and we did it on a very efficient spend, as well.

V: Favorite tools & keys to success?

RLAPR: As far as social giveaways, our key to success is to make sure that all of the giveaways we run for our clients are done through Facebook sanctioned apps like Votigo. There are a lot of “illegal” giveaways that are done on Facebook, such as LIKES to a post or random comments chosen as winners. That doesn’t screen for age (COPPA rules), and creates privacy/legal issues.  If you are going to use sweeps and contests to market your Facebook page, do them in the way that protects your client vs. exposes them to legal issues or those that contradict Facebook policy.  Our overall key to success is to stay abreast of trends not only in the social/digital landscape, but the consumer mindset.  If you never heard of the term ZMOT, Google it.

V: How did you first find out about Votigo and what specific promotions have you run to date?

RLAPR: We found out about Votigo when we were searching for a more graphically-pleasing user interface for FB sweeps than our previous provider.  In the past several months, we’ve run more than 20 sweepstakes and contests for a variety of clients with Votigo and have been really happy with the set-up, costs, functionality and design.