Marketing Campaign Ideas for Back-to-School

Running a Back-To-School contest or sweepstakes is a great way to engage your social media audience during a peak retail window. As students and parents rush to prepare for the new school year, they’re looking for inspiration and offers that will help them make purchase decisions. And with so many brands competing for their attention, giving this audience a reason to engage with your brand early on gives you a better chance of building a relationship that will last well beyond the Fall. The point is, Back-To-School is Around-The-Corner so it’s time to jump on it.

Here are some Live examples to get your creative juices flowing!

back-to-school-picks-us-teachers_1-1

The good news is there are a lot of ways to break into the back-to-school conversation, no matter what your brand’s product or service offering is. Here are a few ideas to get you started:

  • Visual Marketing Campaigns. Even though attention is starting to focus forward into the school year, there’s still a great opportunity to invite users to share their summer fun with your brand’s community for a chance to win a relevant back-to-school prize. Run a photo or video contest where people can submit their content for a chance to win. Registration will be required for entry, allowing you to continue to grow your marketing communications database.

Screenshot 2016-07-06 10.24.58

  • Instant Win or Hashtag Promo with a Discount Code. Drive traffic to both eComm and Brick & Mortar purchase settings by running an instant win or hashtag campaign where all winners receive a discount code towards the purchase of a product or service that fits into the back-to-school landscape.

Screenshot 2016-07-06 12.01.18

Unsure of where to run your promotion? Facebook Contests are a great way to reach a wide range of customers, while Instagram or Twitter will each reach a different demographic. Maybe you want to capture customers who are already visiting your site – in which case a contest microsite would be more relevant.

Struggling to figure out how to insert your brand into the Back-To-School conversation? Our Customer Success team will help you strategize on the best way to leverage this energetic shopping window in a way that makes the most sense for your brand. Contact Us to learn more or to schedule a demo with an Account Representative.

Share
This entry was posted in Uncategorized by Jim. Bookmark the permalink.
Jim

About Jim

Jim is an award-winning Internet marketing executive with over 15 years of experience creating and marketing world-class websites, applications, and promotions. Since co-founding Votigo in mid 2006, Jim has helped several leading brands, including Ford, Starwood Hotels & Resorts, Sears, MTV, and Intel, as well as top-tier advertising agencies including Ogilvy, Crispin Porter + Bogusky, DraftFCB, and Arnold Worldwide develop and implement successful social media marketing solutions. He is responsible for strategic vision, sales and account management, marketing, and business development. Before founding Votigo, Jim spent nearly 7 years at United Online, Inc. where he was a key member of the executive staff helping take it from 1 million users to over 20 million. Jim has spoken on social media panels at CES, Likeable Summit, and DemoGala - Colorado Technology Association. He has also given guest lectures on social media marketing at UNC Chapel Hill, and CU Boulder. Jim holds his Bachelor of Arts degree from the University of Colorado, Boulder.

Leave a Reply

Your email address will not be published. Required fields are marked *