It’s been a busy week here at Votigo, and we’re excited to share two new live sweepstakes examples with you! These promotions from A+E Networks and Cub Cadet demonstrate the value of sweepstakes when it comes to generating leads for your brand and engaging your audience, so take a look and get inspired to plan your next campaign!
A+E Networks has launched an Enter-to-Win Sweepstakes in order to capture and engage fans of their popular Lifetime TV series, “Married at First Sight”. In order to keep engagement and momentum consistent, new prizes are available throughout the season. This keeps people coming back to the sweepstakes week over week, giving the brand additional opportunities to drive awareness for upcoming “Married at First Sight” episodes. The result is a holistic marketing campaign with touch-points both online and on-screen! Built on Votigo’s Enterprise Platform, this sweepstakes also features newsletter opt-in functionality, social sharing and mobile responsive design.
In this photo sweepstakes, Cub Cadet is inviting their fans to showcase what the brand means to them by sharing photos of their springtime #LawnGoals. Participants can enter via Direct Upload on Desktop, Smartphone or Tablet, or with the campaign hashtag #LawnGoals on Twitter or Instagram. Allowing users to choose their preferred entry method is great for engagement rates, and it also gives the brand a great opportunity to engage multiple social platforms. This campaign was also built on Votigo’s Enterprise Platform and features content moderation, viral “share” functionality, and mobile responsive design.
Want to learn more about Votigo’s sweepstakes solutions, or brainstorm with a member of our team on your next promotion? Click here to schedule a live demo with an Account Representative.