Ever since its emergence into the marketplace over ten years ago, social media continues to be a force to be reckoned with on a global scale. It has completely changed the way people communicate, share their lives and stay in touch with current events. It’s also created an avenue for many people to work and build businesses within. Another way social media has changed the world is through marketing. It’s another medium that businesses can use to effectively engage with their customers. If you’re a business owner who wants to learn more about how to keep a pulse on your customers through social media, consider implementing the following strategies.
RESPOND TO COMMENTS
Customer engagement isn’t a one-sided dialogue. In many ways, you’ll need to treat social media the same way as face-to-face interactions. If you told someone you like their blouse and they heard you, but remained silent, you wouldn’t want much to do with them anymore. As your company posts pictures, videos and tweets, there will be at least one person who responds. Don’t ignore that person’s comment even if it’s a comment as simple as “I love this!” If you have more comments than you can realistically respond to, just click the like button and pick a few to respond to. However, when you’re just starting out, chances are you’ll only have a few comments. Respond to them all. It’ll make a big difference.
RE-POST GOOD-LOOKING CONTENT THAT’S TAGGED
When someone takes a picture using your product and raves about it, consider this a free form of marketing and repost it to your page. When you repost it to your page, take a screenshot and upload it. Don’t use the repost apps that leave the watermark at the bottom. You’ll want your page to be visually consistent and clean. It’s also great to look up hashtags that are associated with your brand. If you see good-looking pictures highlighting your product, click ‘like’ and let your customers know you see that they purchased your product and you appreciate it. When customers get the notification, this excites them to share and become more engaged eventually.
ENCOURAGE THE USE OF HASHTAGS
Hashtags are the best way for your audience to find you. If you’d like to build a brand, you’ll need to remain intentional about creating language that will keep you connected to your fans. If your company sells lipstick, consider placing the hashtag on the tube or the packaging. Make sure your customers know where to find you.
Once you have a good amount of people following your brand online, it’s a good idea to ask questions. It’s helps to get a good understanding of what your users are in need of. When your company remains the solution to your customers’ problems, you’ll stay in business. So, don’t be afraid to ask. For example, if your company built a YouTube channel surrounding your content, ask your viewers to comment below with their answers to a particular question you have. Use captioning services on your videos to leave an email address and other information so they can contact your company. Make sure to reiterate that you’d love to hear from them.
It’s hard to engage with your customers if you’re not there. According to HootSuite.com, the number of users on social media was up to 2.8 Billion by the end of 2016. Because this number is so high, it makes no sense for companies to be missing in action. Always remain engaged and aware of what’s going on. It’s also extremely important to post content on a consistent basis. Create a schedule so that your fans knows when to find you. When it comes to social media, consistency has a tendency to breed credibility.
Overall, the process of using social media is constantly changing. Now, more platforms are including live options to compete with Periscope. As platforms add different features to stay relevant and innovative, your learning curve will continue to change. As long as you remain visible and use these tactics, your users will chime in and stay plugged into what your company is producing.
This article was originally written by Jennifer Livingston for the Heyo blog.