While following all the tips and tricks in the world can vastly improve your chances of reaching a wide audience, the truth is that nothing can beat regular and original content. While analytics and SEO are all important, the content is what your potential customers and clients actually see. It’s the content that needs to keep your reader engaged, and the content that needs to be so great people like it, share it, and respond to any calls to action. This list includes 10 tips for killer content that will keep your readers interested, and help you effectively market yourself on your business channels.
1. HIRE EDITORS ONLINE
As the online presence of most businesses is becoming increasingly time consuming, many successful businesses hire external experts in content writing or proofreading in order to keep on top of the work. If you’re in charge of the day-to-day running of a business, then it’s unlikely you’ll be able to devote enough time to produce scintillating content, share it across multiple platforms, and engage with your audience. A lot of businesses prefer old-fashioned means and post a detailed job advertisement on a site like Upwork or Freelancer, where they can interview candidates and, and enjoy an open channel of communication with who they’re working with. Many other businesses, however, prefer the efficacy offered by simply selecting the services they want, as is the case with UK Writings. While these sites are home to writing experts, which is ideal for content or editing, similar services are also offered by Scripted, which are focused on business marketing.
2. BRUSH UP ON YOUR WRITING SKILLS
Sloppy content is bad content. When marketing yourself online, it’s important to project yourself in the best possible light, and appear professional and reliable at all times. You should be making your audience believe that you’re the person offering the best products or services, and that they can trust you to deliver. It is impossible to make this kind of impression with poorly written content, littered with spelling and grammar errors. Some guides are available to improve your writing though, such as those offered by Australian Help. Full courses in writing are available with Academized. As your content should be at least 2000 words in order to fuel your SEO, you can monitor this with Easy Word Count, and avoid any accusations of plagiarism or unoriginal content by using Cite It In to reference your sources.
3. VARY YOUR CONTENT
While blog posts are an amazing way to promote your business, they’re not the only way. Many people will not have time to read articles multiple times a day, and so shorter snappier posts can also be effective. Images are always shareable across social media, as are gifs and infographics. Interactive content such as polls can also be a great way to mix up your posts.
4. POST FREQUENTLY
While there may have been a time when posting once or twice a week was sufficient, it is now essential to post updates throughout the day, every day. Studies currently show that posting between 5 and 10 times a day is optimum for Twitter, and up to four times a day is best for Facebook. To see results, you will need to post as often as you can, or you will see your audience drop.
5. USE A CONVERSATIONAL TONE
When you’re selling or marketing in person, the last thing you want to do is be standoffish, or boring. The same goes for online marketing – you shouldn’t be writing lengthy essays, instead you should be writing as if you’re talking to a friend. This establishes rapport, and keeps your reader engaged. A great way to implement this in your writing is to use questions throughout the text, as it feels like a two-way conversation.
6. SPEND TIME ON HEADLINES
A good headline is how you stand out from thousands of other blogs and websites – it’s important to make sure yours will hook your reader in. Try to optimize for search and socials.
7. MAKE SURE YOU’RE MOBILE FRIENDLY
If your content isn’t available over mobile devices, then it will be completely lost, overlooked, and forgotten about. Your content needs to be as accessible as possible. You can use special tools like Google’s Mobile-friendly Test.
8. KEEP PROMOTING YOURSELF
You should spend as much time promoting your content around the web as you do writing it. While sharing your posts to social media is a start, there are plenty of other avenues to explore too. This includes sending your content to other bloggers and websites, emailing businesses, and sending direct questions out over twitter.
9. PROMOTE YOUR CONTENT
Promotional content is a great way to extend your audience, drive more traffic to your site, and engage with your existing clients. Your value is increased as you are offering them something, maybe for free, and they will like you more for it. Votigo is a really easy-to-use platform that will allow you to create custom contests & sweepstakes to add to your content strategy.
10. BE PATIENT!
It can take some time to see the results from blogging and online marketing. This means that you’ll be blogging and posting updates daily, even when you don’t feel like you’re getting anything in return. You will, just not immediately. Giving up in the first weeks or months definitely won’t get you the results you want – so stick to your strategy in order to succeed.
Overall, generating original content takes time, effort, and energy. However, when consistently uploaded and promoted, the returns can be amazing for your business.
This post was originally written by Sharon Conwell for the Heyo blog.