Enter-to-Win Sweepstakes are a great way to grow your marketing lists and drive awareness of a new product or brand offering. This is because typically, the barrier to entry in a sweeps is low – which means the likelihood of getting of lot of entries is high. Add in a compelling prize or a sense of urgency with a fast-approaching entry deadline, and you’ve got the formula for campaign success!
In order to promote their latest weight loss program and package (The Lucky and Lean 13), Nutrisystem has kicked off 2017 with an Enter-to-Win Sweepstakes to generate leads and drive awareness of this exciting new offering. Since people only have to fill out a simple registration form in order to enter, the barrier to entry is low, which means registration numbers are likely to be high. Additionally, they are dangling a very compelling, high-value prize as an incentive, which is sure to bring in a lot of entries as well. And because they are doing a terrific job of promoting the campaign on their Facebook page, we can expect that engagement will be great for this campaign. The sweepstakes was built on Votigo’s Enterprise platform and features mobile responsive design and email database opt-in functionality.
Lifetime launched their sweepstakes in order to generate buzz and drive awareness of the upcoming premier of their new movie, a remake of the classic movie, Beaches. Participants have 3 days to enter for a chance to win a trip to New York or Los Angeles for themselves and their BFF to see a preview screening of the movie. This creates a strong sense of urgency for the brand, which results in incredibly high levels of buzz and engagement. This sweepstakes was built by Votigo’s talented full-service development team and features mobile responsive design and homepage video embed.
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