Social media sites are among the most effective platforms for getting online exposure and relevant traffic to your business website. More and more people are joining popular social networks to express their thoughts, opinions and memories with friends, while many users also join social media networks so that they can endorse the products and services they like.
Why not reach them on the social networks where they are already spending time and maximize your business revenue while you’re at it? Here are some of the tools and strategies that can help you optimize your social media pages to attract more people to join your brand community.
1. USE YOUR BRAND LOGO AS A PROFILE IMAGE
Businesses are recognized by a meaningful logo that also appears on all documentation and correspondence mediums. The social networks expose your business to your targeted audience which means you can easily get your logos recognized along with the official profile.
Some experts argue that the use of an image of a business representative makes a business page more personal and authentic. The use of a personal picture is commonly seen by bloggers, service providers or owners of small size businesses. These people need the exposure to their personality, skills and expertise for a selected group of people. However, it is recommended to use a logo if you have an established brand or a renowned business. Additionally, it is important to note that the logo needs to be consistent across all of your social accounts.
2. USE YOUR COMPANY NAME AS THE PROFILE NAME
People on social networks are inclined to search keywords or names of their favorite brands, that’s why companies have to use real product names as user IDs/profile names.
Another benefit of using a company name as the username is that the fan following loves to refer to the products or services they use by mentioning them in posts and comments. They can easily tag these names and give you more brand exposure.
3. BE STRATEGIC WHEN IT COMES TO THE FREQUENCY OF YOUR POSTS
A common perception about a social network is to make a maximum number of posts for staying active among the users. That of course is not true for all the platforms. For example, for a Facebook business page, 6-7 posts are more than enough for a week, whereas your Twitter profile may require 6-7 tweets on a daily basis. At the end of the day, it is always more about quality than it is about quantity. Make sure you are providing your audience with meaningful and relevant content and you will be more successful.
4. SIMPLIFY YOUR LINKS
The link addresses of your website helps visitors know what the page they are going to is about. It may include a part of structuring URLs for better visibility and understanding on social media, whereas to make it more appealing and clickable you need to shorten them as well. Shortening a URL can also reveal the number of traffic you are getting from a specific account, page or profile.
The use of a link address varies between different social networks as it may display a preview of your website which is more appealing that just a URL. While some of the networks only grab the images of your product or CMS pages to pin them to an audience.
You can also add the website link in the page description so that a user can click on it after reading about your business, whereas a separate space is also provided for a URL which is worthy to use.
5. USE HIGH-QUALITY IMAGES
Visual content has proven to be more interactive and engaging than other forms of content. This means high-quality images of the products or info-graphics with well-researched data composed in a well-presented manner.
Visual content is said to be more captivating for users as they can easily absorb the information and get connected without compromising their time in reading.
6. MAKE SURE YOU HAVE ACTIVE ADMINISTRATORS AND EDITORS
The excessive use of social media on mobile devices has provided a quick search tool for customers to find a company and ask them directly what they want. Nowadays, the presence of your business is enough for reaching customers, but you need to have an active administration to reply to their comments and private messages.
Social networks give people access to the profile pages for instant messaging since visiting your website and filling out a contact form is typically more time consuming. Better profile optimization also accounts for the time you take in replying to a message. This can become quite embarrassing if a user continuously contacts your staff and gets no response.
Try to post information and useful content, in order to keep your visitors engaged. Also consider the use of social contests and giveaways. The comment section can also help you grab users’ attention by replying to them with the information they are looking for.
The blending of social pages with a business’s core marketing activities has revealed that the creation of profiles is only valuable if you take the latest trends and consumer behaviors into consideration. Start by implementing the above tips to get going towards the optimization of a successful social media page.
This article was originally written by Alastair Brian for the Heyo blog.