New UGC Contest from Nature’s Bounty Brings Audience Into the Brand Conversation

When it comes to engaging your audience and involving them in the larger conversation for your brand, UGC contests are a great way to go. This past week, Nature’s Bounty launched a promotion specifically designed to give their audience a way to share what the brand means to them.  Entrants are invited to submit a photo with a caption that represents their commitment to a healthy future.

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Participants can enter via Direct Upload on Desktop, Smartphone or Tablet or with the campaign hashtag #DearFutureMe on Twitter or Instagram. Allowing users to choose their preferred entry method ensures that anyone can enter, maximizing the reach of the promotion. Additionally, the promotion is embedded into Nature’s Bounty’s main site offering a seamless user experience while benefiting their SEO.

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This contest was built by Votigo’s talented full-service development team and features fully responsive design, a custom header image carousel and viral ‘share’ functionality to increase campaign reach.  Adding to the personalized user experience is functionality that generates a message out to approved entrants 30 days after their submission to check in on the progress of their commitment to live a healthier life. The team had so much fun working on this campaign, and hope you enjoy it too!

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