UGC Contests and Voting Apps are a great way to engage your customers, curate relevant content and create awareness on social media for your brand or cause. Here are a couple recent examples from Le Meridien Hotels and Jewelers Mutual.
For the second year in a row, Le Meridien is inviting people on a visual journey to celebrate the work of fine art photographer Gray Malin. Users can upload their entry via Instagram using the campaign hashtag #followgraycontest. They must also follow both the brand and the artist on Instagram in order to enter, in turn generating great fanbase growth. This Instagram Photo Contest Microsite was built on Votigo’s Enterprise Platform and features mobile responsive design, hashtag upload, content moderation and social sharing.
Jewelers Mutual recently launched a voting app to generate donations for three important charitable causes that the brand is passionate about. This Voting App is one of three of Votigo’s more popular Engagement Campaigns, featuring mobile responsive design, viral ‘share’ functionality, and leaderboard functionality to track donation activity.
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