3 Questions To Answer When Choosing Your Campaign Hashtag

One of the most important aspects to running successful promotions on Twitter and Instagram is the selection of your hashtag.  Let’s take a look at the first 3 questions to answer when choosing your campaign hashtag.



  1. Am I running a contest or sweepstakes?  The FTC updated their guidelines for running contests and sweepstakes on social media requiring brands to include “contest” or “sweepstakes” either within the promotion hashtag or as a it’s own hashtag.  For example, if we wanted to run a sweepstakes called #VotigoTrip we would also need to include #Sweepstakes in order for entries to be eligible.  Another option would be to use the single hashtag #VotigoTripSweepstakes.  Your brand can use either option with our multiple hashtag promotion builder
  2. Is my hashtag easy to remember?  When promoting your hashtag you’ll likely only have the attention of your potential entrant for a brief moment.  Having a long or complex hashtag could result on misspellings or the user forgetting it all together.  If you are giving away a big trip, it can be tempting to use #BrandHonoluluHawaiiTripOfALifetimeContest but you’ll be much better off simplifying that to #BrandHawaiiContest
  3. Has someone already used my hashtag? There’s nothing worse than launching a social promotion only to find out that another brand already used your hashtag.  If you’re using a simplified hashtag, we suggest including your brand’s name to ensure a competitor hasn’t used it previously.

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