Votigo Growth and Product Enhancements

Press Release:  September 9th, 2014

Votigo Sees Exponential Growth with its SaaS Subscription Business and Continues its Product Expansion in first half of 2014

Company nearly triples its Subscription Customer Base and continues to enhance its social marketing and promotions platform with new features. 

Votigo, the complete social media marketing and promotions company, announced today that it grew its Software-as-a-Service subscription customer base by over 280% in the first half of 2014 compared to the same period in 2013.  That number is up significantly compared to the over 100% year-over-year growth from 2012 to 2013 the company reported earlier in the year.  Several strategic partnerships, changes in the Social Media Marketing vendor landscape, and an increase in demand from Middle-market companies have helped with the growth in subscriber base.  In addition to the SaaS subscription growth the company has continued to serve new and existing clients with full-service and custom promotions and social apps.

At the same time its ever-expanding Social Media Marketing & Promotions Platform continues to be enhanced with new features including Social Campaign Calendar, Social Content Hub, Multi-format UGC Contest templates and increased Mobile capabilities.

“The growth of our subscription customer base and the mass adoption of our always-on self-service promotions platform is very exciting for us!  When we first launched in 2007 we knew marketers needed this kind of easy-to-use tool to create promotions to grow their brand and customer databases.” says co-CEO and Founder, Jim Risner, “Now that marketers fully buy into social, mobile, and web promotions we are seeing the increase in demand of our products and services.”

Q1 and Q2 2014 Highlights:

  • Over 280% growth in SaaS subscription customer base
  • Successful traction with several strategic reseller partnerships
  • Launched new Multi-format UGC Contest template
  • Launched new Social Marketing Calendar
  • Launched new Social Content Aggregator / Galleries

Helping our Customers Achieve their Goals:

  • 45,000 new Facebook Likes per day during a Votigo campaign
  • 10,000 contest / sweepstakes registrations per day
  • 1,000 photos and videos submitted per day
  • 1,000 votes cast per day

Numbers based on aggregate averages across all Votigo campaigns from January 1 through June 30, 2014.

With Votigo’s Social Media Marketing & Promotions Platform, businesses have an unmatched tool for acquiring and engaging customers across social channels, the Web, and Tablet / Mobile devices.  Brands can run promotions, user-generated content contests, sweepstakes, and other marketing engagement apps that activate customers; measure the impact and ROI of a brand’s social marketing efforts; and use Conversation Manager and Social Contacts for handling communications and Social Customer Relationship Management (Social CRM) across multiple users, social networks and geographies.  Votigo also continues to provide custom promotions that integrate with any mobile, web, and social channel, including Facebook, Twitter, Instagram, Pinterest, YouTube, Google+, and new platforms as they emerge.

About Votigo 

Votigo is a leading social media marketing and promotions company with a Software-as-a-Service platform that supports premium, full-service solutions and easy-to-use self-service tools for brands and their agencies including Starwood Hotels & Resorts Worldwide, MasterCard, Live Nation, Sharpie, DreamWorks, Breitling, and GoPro.  Votigo’s technology platform allows brands, agencies and enterprises to acquire, engage, and manage their customers across major Social Networks, the Web, and Mobile.  Votigo’s social marketing suite includes Cross-Channel Promotions, Social Apps, Social Marketing Calendar, Conversation Manager, Contacts, and Analytics. Founded in 2006, Votigo has offices located in Boulder, Colorado; San Francisco Bay Area, and Hyderabad, India.  Votigo made the Inc. 500||5000 list of fastest growing private companies in America in 2013 and 2012.

 

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Jim

About Jim

Jim is an award-winning Internet marketing executive with over 15 years of experience creating and marketing world-class websites, applications, and promotions. Since co-founding Votigo in mid 2006, Jim has helped several leading brands, including Ford, Starwood Hotels & Resorts, Sears, MTV, and Intel, as well as top-tier advertising agencies including Ogilvy, Crispin Porter + Bogusky, DraftFCB, and Arnold Worldwide develop and implement successful social media marketing solutions. He is responsible for strategic vision, sales and account management, marketing, and business development. Before founding Votigo, Jim spent nearly 7 years at United Online, Inc. where he was a key member of the executive staff helping take it from 1 million users to over 20 million. Jim has spoken on social media panels at CES, Likeable Summit, and DemoGala - Colorado Technology Association. He has also given guest lectures on social media marketing at UNC Chapel Hill, and CU Boulder. Jim holds his Bachelor of Arts degree from the University of Colorado, Boulder.

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