NEW User-generated Content Apps and Promotions

As you know, User-generated Content is bigger than ever for Marketers.  Consumers are sharing photos, videos, and stories, that propel the brands messaging and help to spread the word (and visuals) of the brand.  Here are some new live examples of Photo-card Sharing apps, Photo Meme Generators, Social Media Content Aggregators, Facebook Photo and Video Contests, and more!

 

Rolaids – Custom Facebook Game App

  • Facebook App / Tab Interactive Spelling Bee Game
  • Custom flow to accommodate users spelling words after hearing an audio pronunciation of the specific word
  • Ability to skip to next word
  • User is notified, in real-time of their score
  • Once the user clicks to “Start Game”, the timer will begin and the user will hear the first word
  • User completes the word, and moves onto the next until the 60 seconds expires
  • Confirmation page containing the users results from the spelling bee
  • Leader Board outlining the user with the best score (most correct within 60 seconds)

MasterCard – Photo Meme Generator Site

  • Dedicated Site
  • Users can select 1 of 14 meme images supplied by the brand
  • Themed captions are selected by the user and the caption copy is applied to the image creating the meme
  • Once the meme is created it can be shared across social networks including direct messages to FB friends

 

AARP – Facebook Video Contest

  • Video upload, voting, and gallery
  • Voter Sweepstakes
  • Responsive Design

 

 

Babyganics – Facebook Photo-Card Sharing App 

  • Users upload a photo and select 1 of 4 frames to create a Father’s Day eCard
  • Facebook sharing functionality to post on the user’s timeline, a friend’s timeline or a private message
  • Custom coupon link/overlay on the confirmation page

 

Breitling – Facebook Video Contest

  • Development with custom CSS
  • Video upload, gallery, voting

 

Adam’s Smart Pet Care – Photo / Video Contest Site

  • Full custom design and layout 
  • Custom reg and entry flow
  • Integrated headers and footers
  • Infinite scrolling gallery
  • Iframe coupon integration on the confirmation page
  • Voter only registration
  • Responsive Design by Votigo

 

Aloft Hotels – Facebook Audio / Video Contest 

–          Facebook Photo/Audio Contest

–          Multi language

 

W Hotels – Instagram Contest Microsite  

–          Instagram Contest Microsite

–          Votigo Custom CSS

 

Starwood Vacation Ownership 

– Photo Contest Microsite 

  • Mobile Responsive Design Layout
  • Upload, Gallery, Voting

 

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Jim

About Jim

Jim is an award-winning Internet marketing executive with over 15 years of experience creating and marketing world-class websites, applications, and promotions. Since co-founding Votigo in mid 2006, Jim has helped several leading brands, including Ford, Starwood Hotels & Resorts, Sears, MTV, and Intel, as well as top-tier advertising agencies including Ogilvy, Crispin Porter + Bogusky, DraftFCB, and Arnold Worldwide develop and implement successful social media marketing solutions. He is responsible for strategic vision, sales and account management, marketing, and business development. Before founding Votigo, Jim spent nearly 7 years at United Online, Inc. where he was a key member of the executive staff helping take it from 1 million users to over 20 million. Jim has spoken on social media panels at CES, Likeable Summit, and DemoGala - Colorado Technology Association. He has also given guest lectures on social media marketing at UNC Chapel Hill, and CU Boulder. Jim holds his Bachelor of Arts degree from the University of Colorado, Boulder.

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