We know, we know… Summer is still a few months away but the weather is changing and the anticipation is rising. Now is a perfect time to begin thinking about summer themed promotions and to introduce your fans to products geared for the summer season. Tailor your product or service to the summer season and create a fun promotion that encourages them to use your brand. Take advantage of what is top of mind for your fans and incorporate these ideas into your prizes. This could be a free beach getaway, fun and practical ways to stay cool, summer concerts and barbeques, and summer clothing.
It is a great idea to use the many summer holidays as a theme for your campaign. There are many different audiences you can target when focusing on specific holidays or events. One event that has a large target audience is graduation and the end of the school year. Students anticipate the summer holiday all year and it is a perfect opportunity to capture their attention with a fun contest or sweepstakes. Father’s Day is another holiday that provides a great opportunity for a promotion. These promotions can incorporate photo or video contests that capture a father-son or father-daughter moment and can include great gifts and products for Dad to enjoy. The 4th of July is also another holiday that has a huge audience. The 4th of July is a holiday that incorporates events such as fireworks, barbeques, and parades. These events are great opportunities to focus your promotion on.
Get your audience involved with summer themed photo or video contests that encourage them to document how they are enjoying the sun. For more information on fun ways to engage fans contact us today!