Our dev team deserves some rest! They have been ridiculously busy creating some amazing new promotion apps to allow you to better acquire and engage your customers across social channels. We’re thrilled to announce the addition of three new promotion applications to the Votigo Platform: Instant Win Sweepstakes, Instagram Sweepstakes and a Coupons! All three applications are available today at http://platform.votigo.com/create
Instant Win Sweepstakes
Opposed to a Standard Sweepstakes where 1 or more winners are selected at random at the end of a promotion our Instant Win Sweepstakes allows you to award prizes instantly throughout the campaign. You can set multiple prizes and determine the frequency with which each prizes is awarded. The benefit for entrants is immediate gratification, which can lead to more sharing and a bigger viral boost for your promotion. The benefit to you is that Votigo does all the work. Our technology handles selecting and notifying winners on the fly, distributing winner notifications and prize information and providing easy-to-digest analytics.
Instant Win Sweepstakes are a great alternative to a Standard Sweepstakes and work best when awarding a lot of prizes. For example, you could giveaway 5 t-shirts a day for a month as instant win prizes and have one grand prize drawing for concert tickets at the end of the campaign.
Instagram Photo or Video Sweepstakes
No one can argue with the success of Instagram. With 130 million Monthly Active Users and 45 million Photos shared daily it’s clearly resonated with consumers and created a phenomenal channel for sharing and engaging with your customers. This is why we’ve expanded the Votigo Platform to include an Instagram Sweepstakes. An Instagram Sweepstakes may be THE best way to grow your follows and virally spread your brand message on Instagram. Here’s how it works:
You set the requirements for the Instagram photo or video (yes, Instagram supports video now) sweepstakes, the #hashtag users need to include in their entry. Votigo handles making sure each entrant follows your brand and consolidates all valid entries into a great looking gallery for you to host on your Facebook page or website. You even have the option to moderate your entries to avoid having any unsavory images appear on your promotion landing page.
This is the app we’re most excited about. Our Coupon app is a super simple way to give your customers an offer that can directly impact sales. The app allows you to create three types of coupons: 1) Single Coupon Code – These are great for online coupons. For example, “Enter “SantaRules” at checkout to receive 20% off your purchase.” 2) Unique Coupon Codes – These allow you to distribute a unique coupon code to every user. This is great for limiting redemption and better tracking specific usage. 3) Offer Only – These don’t require a coupon code and allow for the widest distribution. An example is “By one Bagel, Get one FREE.”
Like all our apps Instant Win Sweepstakes, Instagram Sweepstakes and Coupons are easy to set-up, customize, distribute and track and all of them work great on mobile and can be published to Facebook or a microsite.
Let us know what you think or if you have ideas for new apps or features.