Monthly Archives: April 2013

BREAKING: Wildfire Interactive Turns Off DIY Promotions

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Today, Wildfire Interactive Promotions by Google has announced that they are shutting down their DIY Basic, Standard, and Premium promotions primarily targeted to Small and Medium Sized Businesses (SMBs).

Here is a link to their blog post http://blog.wildfireapp.com/2013/04/16/a-new-turn-for-wildfire-promotions/ with details on their decision.  We at Votigo understand how that negatively impacts all of their customers that will now have to find a new solution.  Thankfully we have a great offering that will do just that.

Votigo is pleased to announce that we are here for those tens of thousand of customers that need a new home.  Our Standard DIY Promotions for Facebook, Twitter, Instagram, Web, and Mobile http://www.votigo.com/products/DIY-contest-app.php are available as low as $30/week or $250/mo for unlimited promotions.  http://www.votigo.com/solutions/pricing-and-plans.php#

During this transition period we are going to offer a 20% discount on our $250 Subscription Plan to anyone who calls us and let’s us know they are coming over from Wildfire Promotions.  Simply visit http://www.votigo.com/register and enter the coupon code “wildfire” to enter.  1.800.519.1850 

And as always, please contact us or call us if you would like to discuss our Premium / Custom Promotions and our Complete Social Marketing Suite.

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Votigo Integrates Vine

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Vine is Twitter’s newest app, allowing fans to record and share six-second long videos to Facebook, Twitter, and Vine.  The time limit encourages users to be creative and to tell a story in only six seconds.  Vine’s looping format can enhance emotion or amplify your message as viewers see the video clip on repeat.

The new video app is a creative way to gather user-generated content.  Vine describes these new video posts as “little windows into the people, settings, ideas and objects that make up your life.” These short video clips are a great opportunity for you to find out more about your fans and how they engage with your brand.

Vine recently released a feature that allows users to embed other users’ Vine videos on their own websites and Twitter pages, allowing the videos to be shared with multiple audiences.  This sharing feature is a great way for a company’s marketing message to reach a larger audience.  Vine is an innovative way for fans to become engaged and involved on social media and Votigo sees its amazing potential.

Yum! Brands worked with Votigo to create a promotion that would incorporate Vine as a way to enter and win. Fans can enter KFC’s Li’l Playground Makeover contest for a chance to win a makeover for their local community playground. Fans can tell Yum! Brands why their playground deserves a makeover by entering a photo or short story on Facebook, a video using Twitter/Vine, or an Instagram photo with #KFCPlaygrounds.  Each choice gives users a creative outlet to share their stories via pictures, videos, and text. Yum! Brands encourages fans to share their entries by enabling users to vote on their favorite submissions.

For more information on how you can incorporate Vine into your promotions contact us today!

 

 

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Great Ways to Customize your Marketing Campaigns

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Customizing your campaigns allows you to connect with your customers on a deeper level. It is a good idea to tailor your campaign to your own company, products, and creativity.  One great way to customize your marketing campaigns and excite your fans is to offer prizes that are targeted to what your fans like, want, and need.  These prizes should also be congruent with your company and your marketing goals.

Another way to customize your marketing campaigns is to leverage social applications to further engage users.  These social apps can include:

  • Galleries for fan photos and videos, which allow users to look through other fan entries and see how other people are using your brand and products and engaging with your company.  This is a great way to create a community among your fans and incorporate user-generated content into your marketing efforts.
  • Signup forms, which allow you to gather contact information from everyone who engages with your campaign.  This is a great way to generate leads and new customers.
  • Surveys, which are a great way to find out more information about your fans and how they interact with your company, brand, or products.
  • Facebook apps, which allows you to customize your Facebook page with Facebook apps that encourage interaction or serve a marketing purpose and speak to your audience.
  • Marketing Pages, which allow you to display marketing messages or promotional graphics in a Facebook app. You can add a hyperlink to the images to direct users to your website.

It is important to customize the conversation you are having with your fans on social media and with the social conversation manager app it is simple to stay connected and to schedule posts and updates to your social media channels.  Scheduled posts are a great way to customize your campaign and create a specific timetable for your content.  You can also tailor your content by targeting your messages to specific locations and managing your global presence with language targeting.

These applications are a great way to individualize your promotions and marketing efforts. For more information on how to customize your campaigns contact us today!

 

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Start Thinking About Summer Themed Promotions

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We know, we know…  Summer is still a few months away but the weather is changing and the anticipation is rising.  Now is a perfect time to begin thinking about summer themed promotions and to introduce your fans to products geared for the summer season.  Tailor your product or service to the summer season and create a fun promotion that encourages them to use your brand.  Take advantage of what is top of mind for your fans and incorporate these ideas into your prizes. This could be a free beach getaway, fun and practical ways to stay cool, summer concerts and barbeques, and summer clothing.

It is a great idea to use the many summer holidays as a theme for your campaign.  There are many different audiences you can target when focusing on specific holidays or events.  One event that has a large target audience is graduation and the end of the school year.  Students anticipate the summer holiday all year and it is a perfect opportunity to capture their attention with a fun contest or sweepstakes.  Father’s Day is another holiday that provides a great opportunity for a promotion.  These promotions can incorporate photo or video contests that capture a father-son or father-daughter moment and can include great gifts and products for Dad to enjoy. The 4th of July is also another holiday that has a huge audience. The 4th of July is a holiday that incorporates events such as fireworks, barbeques, and parades.  These events are great opportunities to focus your promotion on.

Get your audience involved with summer themed photo or video contests that encourage them to document how they are enjoying the sun.  For more information on fun ways to engage fans contact us today!

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