Just because your promotion has ended doesn’t mean you can drop the ball; there is still plenty of work to be done.  It is important to follow through with your promotion and continue to connect with your fans.  Your promotion has most likely established new or stronger relationships with your fans and it is important to act on these relationships.

One way to celebrate your fans is to send out an email to all of the participants and offer them a reward for engaging with your brand. This could be in the form of a coupon or a discount code, a preview of an upcoming product, etc.  It is also important to celebrate the winner of your promotion by announcing their win on your social media channels and displaying their entry in a gallery, a blog post, or your personal website.

Your next step should be to follow up and study the results of your promotion.  Measure your success by measuring the Return on Investment (ROI).  This way you will understand the impact of your social media marketing efforts.  Identify any trends to understand how your audience interacts with your business. Find out what resonates well with your audience and what information was disappointing and unexpected.  The research process is equally as important in this stage as it is in the planning stage.  All of these results can help you to optimize your social marketing campaigns in the future.