Engaging fans with a social promotion or sweepstakes is a great way to raise awareness for your brand and products. However, this is only one part in a larger campaign strategy to increase enthusiasm and sales. One great way to extend the promotion into a larger campaign is to include an initiative for your fans to engage with the brand and products in person. This in-person engagement can connect to your social promotion and will allow your fans to have a tangible experience with the products and services you are promoting.
Suzuki provides a great example of how to execute a promotion that incorporates in-person activity as an extension of their overall campaign. Suzuki is celebrating 50 years in the USA and is offering their fans great prizes for their support and to generate excitement for their next 50 years. Suzuki’s “50 Years of You” sweepstakes does a great job encouraging fans to visit their local dealer as well as to engage with Suzuki’s Facebook page and online sweepstakes. In order to enter for a chance to win a monthly prize, fans must go down to their local dealer to receive the monthly promo code. This is a great incentive for fans to physically visit with Suzuki on a monthly basis and to allow fans to see the prizes they could win in person. The sweepstakes homepage offers an easy way for users to find the Suzuki dealer that is closest to them. Suzuki’s great prizes include the latest motorcycles, ATV’s and accessories and the sweepstakes is offered every month for the rest of the year! Suzuki celebrates their fans by allowing users to enter to win every month. February’s lucky fan will win a 2013 RM-Z450!
Suzuki does a great job offering fans a way to interact with the products online and at the dealership. This interaction encourages fans to really get to know the products and the brand, creating a more personal experience and a lasting impact in the minds of your customers.