PetSmart Halloween Photo Contest

Halloween is near and what better way to celebrate than to run a Halloween promotion! Holidays are a great time to run a promotion and engage your fans!

To kick off the Halloween season, PetSmart launched their Monster Cute Photo Contest powered by GREENIES® encouraging fans to submit a photo of their pet to the Facebook photo contest.

Votigo created a custom Facebook contest app that requires users to “like” the page before entering. The app allows fans to easily upload, browse, and vote on entries of the cutest and scariest pets.

Fans are asked to submit a photo of their pet in one of the 5 categories by October 21st:

  • Scariest
  • Cutest
  • Healthiest Smile powered by GREENIES®
  • Rockstar Pets
  • Funniest

PetSmart is rewarding those who engage with the Facebook contest by sending each entrant a coupon to save on GREENIES® dental chews.  This is a great way to show appreciation to fans!

The final Grand Prize winner will receive $10,000, a year supply of GREENIES® Dental Chews, and a PetSmart treat bag loaded with Halloween toys. PetSmart will also choose 25 runner up winners who will receive a PetSmart gift card and GREENIES® Dental Chews. Weekly winners will be chosen, with a total of 6 winners who will receive a $50 PetSmart gift card.  PeSmart does a great job keeping the prizes relevant to the brand and the Halloween theme of the contest.

For more inspiration and promotion ideas, follow @votigo on Twitter and follow the #bestofvotigo hashtag.

 

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