Johnson & Johnson wanted to spread the “Be Vital” message to their fans and customers through a Twitter promotion. Working with their agency Baldwin & Obenauf, Votigo created a custom Twitter sweeptakes that allows users to submit a tweet for a weekly chance to win a $100 prize. By creating a Twitter promotion Johnson & Johnson is encouraging their fans to follow their Twitter page and to engage with the brand through tweeting. Fans are asked to follow @JNJUniversity on twitter before submitting a tweet. Once users are successfully following the twitter page they are asked to tell Johnson & Johnson what being vital means to them and how they define being vital in their life, their community, and in our world. Users are able to enter their own stories in 140 characters or less. Tweets are asked to be directed to @JNJUniversity with the hashtag #BeVital in order to be eligible to win. All of the tweets are displayed on a custom landing page, where uses can also submit tweets directly.
Each week, between the dates of August 27 and November 2, one winner will be selected at random to receive a $100 gift voucher for Amazon.com. All of the winners are announced on the Twitter page with a total of ten winners.
The Twitter sweepstakes runs alongside the Be Vital Challenge, which asks student organizations to upload a video showcasing how they play a vital role in their community.
The unique idea behind using Twitter as a part of their promotion is that Johnson & Johnson is able to have their fans help spread their message of what being vital means and why it is important. Their fans are also able to follow what other fans are tweeting. This is a great way to engage fans with a campaign. If you are looking for a simple and fun way to keep your customers engaged contact us today about running a Twitter sweepstakes!