Why Mobile Marketing Matters

With the increasing popularity of mobile marketing, making your contest or sweepstakes mobile optimized is becoming less of a luxury and more of a necessity. Most people have at least one type of mobile device that they carry with them on a regular basis. As more brands adopt mobile websites and applications, people have increasingly higher expectations of the mobile experience that brands provide them.  In order to make the most of your promotion, make sure you make it easy for your audience to engage with your contest or sweepstakes on their mobile device.  By doing so you will increase entries and satisfaction among your fans.

There is a large number of people and businesses that run promotions on Facebook, as it is one of the most popular social media channels. There are 78 million Americans eighteen and older who access their Facebook accounts via their mobile devices so making sure your Facebook contest or sweepstakes is mobile optimized is critical. This enables your promotion to be on the go with your customers.  Your fans will be able to access your promotion at their own convenience and participate whether they are at home, commuting on a train, or waiting in line at the grocery store.

In order to effectively run a promotion on a mobile device it is important to build a campaign that is user friendly and intuitive.  The promotion should be easy to navigate on a mobile device and make uploading entries and participating in the promotion seamless. You can do this with a mobile optimized version of a contest microsite or with a custom mobile design. Make sure that your promotion will work and be easily visible on all kinds of mobile devices including phones and tablets. Make the design and graphics simple to avoid any user-experience issues that could cause you to lose potential fans and customers.

By creating a mobile optimized promotion, you’ll allow your fans to engage with the promotion at their convenience wherever they please.  It is a great way to cater to mobile users and to create a fun way to interact with your fans.  If you are interested in creating a mobile promotion visit our website at www.votigo.com to get the details or contact us today.

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