5 Key Findings from the Most Successful Promotions

August 16, 2012 in Clients, Facebook, Strategy

We’ve put together a short list of key findings we’ve found from some the most successful promotions powered by Votigo. If you’re looking for more ideas and inspiration, check out our case studies to see what the top brands and companies are doing to drive engagement.

1) Events drive engagement. Some of our most successful customers run frequent, event-driven social media promotions around holidays, business events, and other date milestones. For example, Halloween is just around the corner. Would your brand benefit from running a Facebook photo contest around Halloween to engage your fans?

2) Local marketers – businesses with destinations or physical locations – thrive on promotions that contain a call-to-action to visit the location. Give your audience a reason to visit your location by creating a tie-in with your contest or sweepstakes. You could ask fans to take a photo at your store and upload it to your Facebook contest app.

3) The most engaging and successful promotions are the ones that promote to an existing audience in at least one other channel- emails, blogs, tweets, ads, and more. Reach out to your fans throughout the duration of your promotion.

4) You’ve got to have a great prize! $25 gift cards don’t cut it. Swag doesn’t cut it. Giveaway something valuable, cash, product or something unique! Sometimes the coolest prizes don’t cost the most money – they are just limited or exclusive products or opportunities.

5) You need to allow time. Make sure you are giving your fans enough time to enter your contest – it can take fans several weeks to put together a video entry or pic the right photo. Make sure you give them that opportunity.

What other keys to success have you found when running promotions?

 

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Written by Shayna

Shayna has a love of social media and community building. She has spoken at national conferences and panels on social media marketing and social promotions.She is the Marketing Manager at Votigo, a social marketing platform powering social for some of the world’s biggest brands.

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