When running a Facebook contest or sweepstakes, one important consideration for brands and agencies to keep in mind is whether or not to have a Like-Gate. Like-Gating, also referred to as Fan-Gating or Like-Wall, is a low barrier to entry requiring that a user first “Like” a brand’s Facebook page before they can access certain content on that page. This is a feature that will simultaneously increase your fan base and get your social marketing messages onto fans’ newsfeeds! There are several types and styles of like-gates that brands can use. It is an optional feature that may seem like a no-brainer for most brands, but it simply depends on what the brand’s overall goals are.
Once you’ve decided like-gating is for you, you need to start thinking about the design of the like-gate. Something to keep in mind is while simple in concept and beneficial to fan growth; a poor like-gate graphic can seriously confuse and hinder fans from entering your promotion. Not to worry! Votigo is here to provide tips and best practices for customers who value like-gating and would like more information on the process and role that it plays.
A quality Like-Gate graphic image should contain the following:
- A dynamic/unique/inspiring custom image that captures your brands personality and the theme of the campaign.
- A call-to-action! This is a very important because you want to clearly define what the user has to do in order to enter the promotion. If you simply have a beautiful graphic image with no instruction such as, “Like us to enter this promotion!” then the entrant will be confused and possibly not enter all together. So, make sure to include instructional text on your custom image.
- Take advantage of the Timeline Optimization and design your Like-Gate custom image to be the full 810px. Votigo’s platform allows for the max file size of 5MB and supported formats include: jpg, jpeg, gif. The platform allows you to preview the image before it is published. It is important to keep in mind that although Facebook Timeline did away with default landing tabs, the fundamentals have not changed at all. Brands can still promote their campaigns by directing their audience directly to their unique app url. Votigo further simplified this process for you with our recent platform release.You now have the ability to schedule posts and tweets about the campaign from your Votigo dashboard to social network channels and direct people straight to that unique app URL. When you have a like-gate attached to the campaign, then you are driving users to like your page. This is a win-win! So, if you are a brand or business who is focused on engaging fans on Facebook—why not try a promotion? You can add a Like-Gate to your unique app and simultaneously build your fan base. Visit our website at www.votigo.com for more details or create an account and start engaging your fans today!